The Apple Cart: S5, E3: How to Stand out and be Sustainable in the Modern Business World

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Jason Willis-Lee.Jason Willis-Lee is a medical communications specialist with 26 years’ connecting patients, clinicians and researchers through clear, compassionate scientific communication. He translates Spanish and French medical reports into accessible English and has built an engaged professional community through his niche podcast Freelancer Training on How to Find Direct Clients, where he helps freelance translators transition from low-paying agency work to premium direct relationships. His approach focuses on premium pricing strategies, B2B relationship development, and helping freelancers escape the "race to the bottom" by targeting specialized pharmaceutical markets rather than merely competing on price.Timestamps01:37 – 03:00: How Jason got into translation03:04 – 03:17: What is linguistic validation?03:24 - 03:52: How Jason stays up to date with the medical field09:26 – 15:36: Using AI in medicine16:16 - 19:02: The process of writing a book19:51 - 21:27: Why small businesses need to stand out in the market21:58 – 25:20: The challenges of having a sustainable business26:12 - 29:59: Why business owners should attend conferences30:19 - 35:50: Life as an expat business owner38:26 – 41:17: How to be more creativeUseful LinksVisit Jason’s translation websiteVisit Jason’s website for translation business ownersConnect with Jason on LinkedIn: https://www.linkedin.com/in/entrepreneurialtranslator/Buy Jason’s bookFollow Jason on InstagramFollow Jason on XLike Jason on FacebookFollow Jason on TikTokListen to Jason’s podcastBusiness coach: Tony RobbinsAuthor: Ryan LevesqueMarketing conference: AtomiconInterview with Susanna ReayInternational Society for Quality of Life Research: ISOQOLInternational Society for Pharmaceutical Pharmacoeconomic Outcomes: ISPORMarketing conference: Atomicon: https://atomic.site/atomicon/ AI tool: ClaudeAI tool: MindStudioInterview with Susanna Reay: https://gudrunlauret.com/podcast-better-business-sparkle/