The Apple Cart: S5, E4: How to Raise Your Online Visibility With LinkedIn to Succeed

and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Louise Brogan.Louise is the CEO of Louise Brogan Ltd, helping entrepreneurs and small business owners leverage LinkedIn to raise their profile and generate leads and sales and author of Raise Your Visibility on LinkedIn, an easy-to-read guide on how to leverage LinkedIn to raise your profile and build a network of value.As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 110,000 subscribers, she shares actionable tips for growing businesses online.Timestamps02:15 - 05:54: Louise’s background and how she became self-employed06:57 – 09:00: How to build the network you want on LinkedIn09:35 - 11:08: The benefits of posting regularly on LinkedIn11:29- 13:25: Why your ideal customer is probably on LinkedIn14:13 - 17:59: Why a strong network is made up of past colleagues and current connections18:18 – 21:37: Louise’s experience of writing her book22:49 – 26:18: The COPE methodology for content creation27:01 - 33:11: Why video podcasts don’t always work40:09 -42:15: How to be more creativeUseful LinksVisit Louise’s websiteConnect with Louise on LinkedInSubscribe to Louise’s YouTube channelBuy Louise’s bookFind out more about Louise’s conferenceVisual Communications Specialist: Gina SmithAuthor and Publisher: Alison JonesPodcast and video editing software: DescriptPodcast and video editing software: RiversideAI tool: ClaudeGraphic designer: Jill PryorAuthor and marketing expert: Amy PorterfieldVideo growth expert: Justin Brown: https://primalvideo.com/Business coach: Jerry PotterAuthor and marketing expert: Mike Stelzner