The Art (& Science) of Choosing A Great Business Name w/ Katie Pannell

Did you know that you can hire someone to help you name things in your business?Your business. Your offers. Your courses. Your memberships. Your freebies. Even your products.I didn't know that either.For the longest time, I assumed naming was just one of those things entrepreneurs were supposed to figure out on their own. Then I learned that naming is an entire industry... and honestly, it kind of blew my mind.That's why I'm so excited to introduce you to Katie Pannell. Katie is a naming strategist and founder of 26 & Then Some, where she helps entrepreneurs create memorable names for their businesses, offers, products, and brands. In this conversation, we dive into the surprisingly strategic world of naming and unpack why the right name can have a bigger impact on your business than most people realize.If you've ever stared at a blank Google Doc trying to name a business, offer, freebie, course, podcast, or membership... this episode is for you. 👉 In This Episode, You'll Learn:The pros and cons of using your personal name versus a business name Why naming is a specialized skill and not just a branding afterthought How to choose a business name that can grow with your long-term goals The role brand strategy plays in creating a strong name Why memorable names often outperform purely descriptive ones How to name offers, services, courses, and digital products Common naming mistakes entrepreneurs make Why conviction matters more than finding the "perfect" name The connection between naming, visual branding, and brand voice How to know when it's time to rename your business or offers🎧 Tune in for a fascinating conversation about the psychology, strategy, and creativity behind great names... and learn how choosing the right name can make your brand more memorable, your marketing more effective, and your business easier to grow.🔗 Links & Resources:➡️ Subscribe to Katie's Newsletter➡️ Visit Katie's Website➡️ Follow Morgan on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD