The Art of Asking ‘So What?’ in Business, with John Foong, CRO of Domain Group

Today Ian interviews John Foong, CRO of Domain Group. Domain is one of the largest property marketplaces and portals in the Southern Hemisphere. John tells us how to leverage metrics rather than drown in data, and how to demonstrate your business’ value, even in a tight market. He also describes how you should treat frequent flyers; what John calls his best customers. Guest Bio:John joined Domain as CRO in September 2021, having previously held senior leadership roles at Uber, Google and McKinsey & Co. John has focused on accelerating Domain‘s marketplace strategy leveraging Domain mantra of “Better Together”. John’s focus is helping agents build sustainable and effective businesses by offering a set of connected solutions to supercharge agents workflow to complete today's tasks in half the time. He was ranked #36 in Elite Agent’s “Most influential leaders in Australian real estate” at the end of 2022.John has a Bachelor of Commerce Honours from degree UNSW and an MBA and Masters in Education from Stanford University, where he was the Class President.Guest Quote:“You can easily spend a lot of time reviewing metrics, collating metrics, trying to clear out all the noise so those metrics are reasonable and comparable. And the useful question I find in trying to figure out that middle ground, that optimal point of metrics, is that question of, ‘so what?’ Or put differently, if I have this metric, if I measure it, will it help me make a different management decision in a timely way? What’s the so what?” - John FoongTime Stamps:**(00:50) - John’s role at Domain**(01:33) - Defining RevOps**(06:48) - Building RevOps Strategy**(11:45) - RevObstacles **(14:28) - RevOops**(25:10) - The Toolshed **(36:41)  - Quick Hits Sponsor:Rise of RevOps is brought to you by Qualified. Qualified’s Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. Links:Connect with John on LinkedInConnect with Ian Faison on LinkedinCheck out the Domain Group Website