The Art of Blending Your Business and Personal Brand with Lizzie Curtis Alexander

In this episode of Dose of Social, we sit down with Lizzie Curtis, celebrity stylist, mom of three, and the creative force behind Society Nautique, a handmade jewelry brand known for its timeless pieces and personal storytelling.Lizzie walks us through her early days of stringing beads as a middle schooler, working in boutiques, and how her love for design and business eventually evolved into two flourishing careers: styling for major campaigns and building her jewelry business from the ground up. Her journey is a masterclass in staying true to your creative instincts—while still being savvy about marketing, audience-building, and storytelling online.Whether she’s in “maker mode” or “manager mode,” Lizzie shares how she uses organic and paid social to connect authentically with her audience—and how content doesn’t need to be polished to convert.Here’s what we’re diving into:How Lizzie built Society Nautique from a childhood hobby into a full-fledged brandBalancing personal storytelling and product content across two Instagram accountsHer early exposure to retail and what working in a boutique taught her about brandingThe power of showing up authentically in paid ads (and why low-fi content performs best)Jewelry as an emotional connector—and the stories behind some of her most meaningful piecesConnect with Lizzie Curtis: Website: https://www.lizziecurtis.com Jewelry Brand: https://www.societynautique.com Instagram: @lizziecurtis Jewelry Instagram: @societynautique YouTube: @societynautiqueConnect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!