The Art of Coaching Isn’t Programming | Phil Gerard on Behaviour, Standards and Real Coaching

This episode breaks down what coaching actually is, and where most people get it wrong. We’re joined by Phil Gerard, Head Coach of Altered HP and part of the PreScript Nutrition team, to unpack the difference between writing training programs and actually coaching a human being. The conversation moves beyond sets and reps and into the full scope of what a coach is responsible for. Environment, behaviour, psychology, and the standards a client lives by across their entire day. We talk through the shift from coaching “buckets” to coaching individuals, why over-standardisation is failing people, and how real progress is built through competence, not pressure. This is a conversation for coaches who want to do the job properly, and for athletes who want to understand what good coaching should actually feel like.