The Matter Mentality Podcast

Coach Kav is a 6x Olympic Coach whose work extends far beyond the platform of elite sport. Known for his ability to develop high performers under pressure, Kav has spent years refining the systems, standards, and leadership principles that shape world-class athletes, while also translating those same principles into business, leadership, and organisational performance. In this episode with Ben, the conversation explored the role coaching plays across every stage of an individual’s development, particularly in young athletes, where guidance, structure, and environment can dramatically influence not only performance, but identity, confidence, and long-term direction. Kav shared insights into the responsibility coaches carry in helping close the gap between potential and execution, not simply through technical knowledge, but through leadership, communication, accountability, and the creation of systems that allow people to rise to higher standards. Drawing from decades of experience at the Olympic level, the discussion also unpacked how high-performance athletic principles directly apply to business environments. Topics ranged from culture building and leadership under pressure, through to decision making, team alignment, consistency, and the importance of developing resilient individuals capable of operating at a high level across long periods of time. Rather than viewing sport and business as separate worlds, Kav’s philosophy highlights the overlap between elite performance, personal development, and leadership, reinforcing the idea that the foundations of success are often built through coaching environments that demand responsibility, adaptability, and continual growth.

This episode breaks down what coaching actually is, and where most people get it wrong. We’re joined by Phil Gerard, Head Coach of Altered HP and part of the PreScript Nutrition team, to unpack the difference between writing training programs and actually coaching a human being. The conversation moves beyond sets and reps and into the full scope of what a coach is responsible for. Environment, behaviour, psychology, and the standards a client lives by across their entire day. We talk through the shift from coaching “buckets” to coaching individuals, why over-standardisation is failing people, and how real progress is built through competence, not pressure. This is a conversation for coaches who want to do the job properly, and for athletes who want to understand what good coaching should actually feel like.

What if the biggest gap in modern coaching isn’t programming, knowledge, or intensity; but leadership? In this conversation, Ben sits down with Chris “Tex” McQuilkin from Captains & Coaches to unpack the missing link in athlete development: social-emotional leadership. This episode goes beyond sets, reps, and performance metrics, diving into the role coaches play in shaping not just athletes, but humans. Tex shares how personal tragedy became the catalyst for his work, leading him to explore how coaches can better guide athletes through adversity, build resilience, and create lasting impact beyond sport. They break down the difference between IQ and EQ in coaching, and why technical knowledge alone is no longer enough. From understanding athlete psychology, to managing communication under pressure, to recognising when someone is operating from stress versus logic, this is the layer most coaches overlook. You’ll also hear practical frameworks that can be applied immediately, including the five pillars of social-emotional leadership, the “3 H’s” for building deeper connection, and how language, tone, timing, and delivery can shape an athlete’s identity far more than we realise. This isn’t about creating better performers; it’s about creating better people, and understanding that the best coaches are often the last line of defence in that process. If you coach, lead, or influence others in any capacity, this conversation will challenge how you think about impact, responsibility, and what success actually means. Because in the end, it’s not medals or milestones that define a coach’s legacy, it’s the relationships that last long after the work is done.

Most gym cultures start as a byproduct of the founder being present every day. Standards, values, and expectations are lived out in real time. But as a coaching business grows, culture can’t rely on proximity anymore. It has to be translated into systems, language, and leadership that the entire team can carry forward. In this episode, Ben breaks down with CJ Appenzeller, the founder of ATS Strength and owner of multiple Brick & Mortar Gyms, what it actually takes to scale a coaching business without losing the mission that built it. Topics covered include: • Why core values must be taught through behaviour, not taught through slogans • How systems create consistency while still allowing coaches to bring their own style • The role of decentralised leadership in building stronger teams • Why strong training environments function as a “third place” community outside of home and work • The importance of understanding business metrics, operations, and leadership as you grow • Why great leaders focus on developing people while they’re part of the organisation If you're a coach, gym owner, or building a team in the fitness industry, this episode unpacks the realities of scaling culture, leadership, and community.

In this episode of the Matter Mentality Podcast, Ben sits down with a friend, accredited nutritionist, and physique coach, Brandon DaCruz, for a raw conversation on adversity, identity, and what real transformation actually requires. Brendan is an online nutrition coach, internationally published fitness model, national-level NPC competitor, and a professional who has worked with thousands of clients across body composition, performance, and health. But his path into coaching began long before the accolades, rooted in personal struggle, family loss, and a relentless pursuit of health after developing Relative Energy Deficiency in Sport (RED-S) as a young athlete. Together, they explore how hardship shapes purpose, why physique development can be a catalyst for broader life change, and why most people fail to sustain results despite knowing what to do. Key themes in this episode include: • How shared adversity creates real connection and understanding • Brendan’s early health struggles, dieting history, and injuries • The influence of witnessing chronic illness in his family • His health-centric coaching model: “A healthy body is a responsive body.” • Why proactive health beats reactive medicine • Coaching high performers who sacrificed health for success • Physique development as a conduit for psychological and life transformation • Why New Year’s resolutions fail without identity change • Action vs. motivation, and what actually builds momentum • Why getting lean isn’t the hard part… keeping it is. This episode goes beyond training and nutrition into the deeper drivers of performance: identity, responsibility, and long-term self-development. If you’re serious about sustainable results, high performance, and building a body that supports your life rather than consumes it, this conversation will resonate.

Most people understand the primary drivers of hypertrophy: mechanical tension, load, and progression. What they miss are the secondary and tertiary factors that determine whether those drivers can be accessed consistently. In this episode, Ben sits down with Mike T. Nelson to unpack how aerobic fitness, recovery, conditioning, diet quality, and training simplicity quietly shape muscle growth. They break down why cardio doesn’t kill gains when programmed correctly, why quality beats novelty, and why recovery between sessions is a true hypertrophy variable. This conversation reframes hypertrophy as more than sets and reps, and shows how sustainable execution is where long-term progress is actually built. Find out more about Dr. Mike T Nelson: https://miketnelson.com/

Coach Nick Tindle went from an “all-American stud” on the field to one of the most respected lacrosse performance coaches in the game. It did not happen overnight, and it certainly was not easy. In this episode of the Matter Mentality Podcast, we sit down with Nick, founder and head coach of The Lacrosse Barn in Texas, to unpack the real process behind building elite athletes and resilient humans. We cover: How lacrosse began as his least favourite sport, and why being “useless” with a stick became the most important lesson of his career The years of wall ball, shooting reps, and weight room work that took him from a 119 pound freshman to a genuine strength and performance athlete Why he coaches the human first and the athlete second, tailoring his approach to what each individual actually needs How to find “fun in the suck” and learn to love the boring work that wins games The life events that reshaped his purpose and led him toward mentoring through sport The role of tough coaches, hard conversations, and breaking an athlete down temporarily so they can be built back up stronger If you are an athlete, coach, or parent who cares about more than highlight reels, this conversation dives into what it truly takes to develop potential, handle adversity, and use sport as a vehicle for life. Grab your tissues; there may be some tears, but the inspiration that follows the tears will make a huge impact on how you view hardship.

Performance isn’t just about what happens under the lights. In this conversation, Ben sits down with Coach Vinny Malts to unpack the mindset shifts that separate good from great. Together, they explore how every daily input matters, why high performance often feels repetitive, and how to protect your cognitive currency to avoid decision fatigue. You’ll learn why the boring middle is where success is forged, how to make your “B-game” unshakably strong, and why boredom isn’t the enemy; it’s the sign you’re on the right path. Whether you’re an athlete, a coach, or simply someone striving for consistency in your life, this episode delivers the insights to raise your standard and sustain it.

In this episode, Ben sits down with our dear friend Ali Gilbert - widely known as the “Queen of Men’s Health.” Ali has carved out a niche working with high-level executives in the C-suite, where the pressures of leadership demand a very different coaching approach than the average client. They dive into the unique challenges and strategies of optimizing health, performance, and longevity for executives, unpacking the difference between general fitness coaching and tailoring programs for those at the very top of their industries. If you’re curious about how men’s health intersects with leadership, lifestyle, and peak performance, this episode is one you won’t want to miss. Find out more about Ali Gilbert here: https://www.instagram.com/thealigilbert/

In this episode, we unpack the uncomfortable but necessary truth: outgrowing old environments, mindsets, and even people. What do you do when the place, group, or identity you once fit into… no longer aligns with who you're becoming? We explore how to navigate that growth, find new circles that elevate you, and create space for bigger opportunities in your life. This ones for anyone who’s felt stuck between where they were and where they’re going. 🎧 Listen now and Think Different. Brought to you by Matter Athletica — where mindset meets performance.

In this episode, we’re joined by Dr. Pat Ivey — former NFL athlete, high-performance expert, and powerhouse in the world of sport psychology and strength & conditioning. With decades of experience coaching elite athletes and cultivating high-performance environments, Pat brings a wealth of insight into what it really means to coach beyond the sets, reps, and tactics. We go deep into the heart of coaching, how to create purposeful environments, the role of identity and values in performance, and the delicate but essential pursuit of balance for athletes and coaches alike. Pat shares what it takes to lead with impact, coach with intention, and build systems that support both mental and physical growth. This conversation is for anyone who sees coaching as a craft and wants to better understand the psychology, structure, and soul behind developing high-performing humans.

In this powerhouse episode of the Matter Mentality Podcast, we’re joined by performance coach and BJJ practitioner Josh Settlage to explore the intersection of combat sports, strength programming, and athlete longevity. We dive into: - The core principles Josh insists on when structuring a strength program and his lessons from his own bodybuilding career🏋️‍♂️ - His diagnostic approach to fighter health as an affiliate with Marek Health 🔬 - Common recovery mistakes fighters make between bouts — and how to fix them early ⚠️ - The biggest myth about nutrition during fight camp 🍽️ - How mindset shifts between fight prep vs. off-season, and how to coach athletes through it - The challenge of cutting through social media fads to deliver real, sustainable advice 📱 Whether you’re a coach, athlete, or fan of combat sports, this episode delivers practical, performance-driven insights to elevate how you train, recover, and think. 👇 Like, subscribe, and share if this episode brought value to your corner! Find more on Josh: https://www.thestrengthmatrix.com/ Find more on Matter Athletica. www.matterathletica.com

In this episode of the Matter Mentality Podcast, we sit down with Aram Grigorian to explore one of the most crucial dynamics in coaching: striking a balance between empathy and accountability. As coaches, it’s easy to lean too far one way—either becoming overly sympathetic and losing progress, or pushing too hard and missing the emotional cues that matter. Aram shares real-world experience on how to lead with compassion without sacrificing standards, and how to challenge your clients in a way that still makes them feel seen, heard, and supported. Whether you're a trainer, mentor, or leader, this conversation will deepen your understanding of what it really means to guide someone through lasting change. 🎯 Key Takeaways: How to build trust while still holding the line The cost of avoiding tough conversations Knowing when empathy is enabling How to coach for both results and retention 🧠 For more on performance, coaching, and the human experience, head to www.matterathletica.com

In this episode, we dive into one of the most confronting—and liberating—ideas you can adopt: radical extreme ownership. We explore why personal ownership and full accountability aren't just buzzwords, but non-negotiables for real growth, self-leadership, and long-term progression. No more outsourcing responsibility. No more blame. Just the raw truth: the moment you take full ownership of your actions, choices, and mindset, everything changes. Whether you're trying to evolve as an athlete, coach, leader, or individual, this conversation cuts deep into the uncomfortable—but essential—reality of what it really takes to progress. 🧠 It’s not motivation. 🔥 It’s not hustle. ✅ It’s ownership. Let’s unpack it.

In this episode, we sit down with professional lacrosse player and coach Jack Posey, whose journey from a finance and business background into elite sport is anything but linear. From being honored as the "Ultimate Teammate" at Penn State with the prestigious #11 jersey, to navigating the mental and physical toll of an ACL injury, Jack opens up about the pivotal moments that reshaped his identity as both an athlete and a coach. We explore: The mindset shift from injury to opportunity What the #11 jersey really means at Penn State His journey to being drafted by the Carolina Chaos post-injury Coaching philosophies and redefining performance Athlete identity beyond sport, and how to evolve when the game ends This episode is a raw and powerful insight into the highs, lows, and redefining moments of a career in sport—and what remains when the potential arises that it might all get stripped away...   We hope you enjoy. We would love to hear any feedback or thoughts on the episode!  Thanks for listening

On this episode of the Matter Mentality podcast, Ben is joined by Andrew Coates, a respected coach, writer, and voice of reason in the ever-evolving fitness industry. Together, they dive deep into what’s changing in the world of coaching and what should never be lost. They unpack the rise of systemised pathways and surface-level solutions, reflecting on a time when finding a great coach meant more than flashy marketing. It meant empathy, lived experience, and a deep love for the craft. Andrew shares his take on how the human touch, real understanding, presence, and connection can’t be replaced, no matter how efficient the systems become. This conversation is a timely reminder of what coaching was built on, and what it must return to if it’s to remain meaningful in the years ahead. A must-listen for coaches who care.

In this episode of The Matter Mentality Podcast, Ben sits down with renowned health and performance expert Erik Bustillo to explore how corporate wellness programs can transform not just employee health but overall business efficiency and team performance. They dive into the vital role of leadership buy-in, the science-backed benefits of wellness-first cultures, and how creating a healthier work environment leads to sharper thinking, greater productivity, and better outcomes across the board. Erik and Ben unpack why wellbeing initiatives work best when integrated from the top down, and how they become powerful drivers of long-term success and staff satisfaction. Whether you're a business owner, leader, or team member, this conversation sheds light on how investing in human health is investing in your company’s future.

Welcome to Thinking Different — a series where we train the unseen work. In Episode 1, we start at the foundation: The First Question. “Am I capable of more?” It’s the thought that quietly echoes before any real change begins. Before you chase progress, transformation, or performance, this is the moment you face yourself. In this 10-minute exploration, we break down: Why this question matters more than motivation How it initiates ownership, not just action What it reveals about your current identity How to respond to it with more than just hype Whether you're an athlete, a coach, a professional, or someone seeking to level up, this is where your internal reps begin. Hit play. Ask better questions. Build a stronger foundation. If you are new to Matter Athletica, you can find out more about us via our website: www.matterathletica.com

In this exclusive episode, Ben sits down with Luke Leaman, one of the industry’s most respected minds in performance coaching, biomechanics, and strength education. But this conversation goes beyond just training—it’s a deep dive into business, coaching, relationships, and even their favorite nerd hobbies. Luke and Ben break down the truth about training, coaching, and what most people get wrong about progression and longevity in the industry. They also explore what it takes to build a coaching career from the ground up, navigate the challenges of business and relationships, and, of course, geek out over their favorite games, history, and various sci-fi universes. This episode is packed with raw insights, practical takeaways, and plenty of laughs—whether you’re a coach, athlete, or just someone who loves learning from two guys who live and breathe this industry.

On this episode of The Matter Mentality Podcast, we sit down with renowned bodybuilder and coach Austin Stout to dive deep into the realities of longevity in the sport. From recovery strategies and managing stress to the philosophy behind intelligent training and coaching, Austin shares his wealth of experience in both competing and guiding athletes to long-term success. Whether you’re an aspiring competitor or a seasoned lifter, this conversation is packed with insights to help you train smarter, recover better, and stay in the game for the long haul.

What does gym floor experience really teach a coach, and how does it translate to the online space? In this episode, we sit down with Coach Brando to break down the key methods of approach for online coaching, the lessons only in-person training can provide, and where the industry often falls short in bridging the gap between the two. Whether you're a coach looking to refine your process or an athlete curious about what makes quality coaching, this conversation is worth a listen.

On today's episode of the Matter Mentality Podcast, Ben interviews Dr. Umar Nisar who we had the pleasure of meeting in Jersey while on a stop over to see our good friend CJ. Dr. Umar specialises in Performance and Recovery but also creates an environment for the mentalities he works with closely to exist. With names like Nick Walker on his books, he explains the importance of client-centric approaches in business, how he got to where he is now, what trends he sees in the industry, and where many fall down on their way to success. Dr. Umar embraces a philosophy much like our own so to have had the honour to call him a friend from across the pond is truly an honor indeed!

In this episode of the Matter Menality Podcast, Ben interviews Max Waldron, the owner of The Performance Hub Gym. Together they bring their complimenting view of in-person and online coaching styles, and why ethical and humanistic approaches to coaching seem to be rarer than in the olden days when coaches took the time to understand their athletes and clients to understand what makes them tick, what helps them perform, and the times in which an individual requires empathy from their coach. A great listen for athletes and coaches who currently run businesses.

In this episode of the Matter Mentality Podcast, we interview Steven Granzella, better known as "Smokey" which you will learn about in the episode, alongside his strong standing career in Powerlifting, Steven is also the Marketing Director for Marek Health. Marek Health is currently one of the most rapidly expanding and accessible health clinic services in the United States. Bringing extensive testing and making this more accessible to athletes and the individual, alongside endless education and online consultations, they have changed and advanced the medical accessibility game beyond anything we have ever seen before!

In this episode of the Matter Mentality Podcast - Ben interviews one of the greatest leaders in the space of medical TRT for men's health. Dr. Max Draper. Dr. Max Draper is a leading consultant physician at Alphagenix, a UK-based clinic specializing in testosterone replacement therapy (TRT). With a deep passion for improving men's health, Dr. Draper is recognized for his expertise in diagnosing and treating low testosterone and its impact on mental, physical, and sexual well-being. His approach combines medical precision with lifestyle guidance, aiming to help patients achieve vitality and long-term health.

In today's episode of the Matter Mentality Podcast, Ben interviews one of the most valuable gems known to high performance, Dr. Mike T Nelson. With a qualification list almost the same size as a dictionary, we are honoured to talk with him about his research, teachings, and applications in the realm of high performance. 

In this episode of the Matter Mentality podcast, we welcome back one of our close friends and coaching geniuses, Aram Grigorian. This episode is detailed with the views and concepts that as coaches, working with clients across time, we have shifted our opinion on. Lived experiences alongside the data and what that translates to with clients are highly valuable. Removing the ego as a coach to say, maybe I was wrong to view something a certain way or have seen this process in action, I have shifted my narrative or view of it now.

In this episode of The Matter Mentality Podcast - Ben interviews the team behind Building The Elite. Jonathan Pope & Craig Weller founded Building The Elite together and through this, provided one of the most successful foundations of systems and training principles for Special Operations Forces candidates (SOF's). For our high-performance athletes and clients, many of the systems designed by Building The Elite have contributed to and complimented the way in which we design our delivery of coaching at the individual level.    Building the Elite has been praised for its holistic approach, which combines physical conditioning, mental toughness training, and personalised coaching. Testimonials and anecdotal evidence suggest that participants experience improved success rates in passing SOF selection processes due to the program’s focus on addressing the root causes of failure, such as injury prevention, stress management, and psychological endurance.

In this episode of the Matter Mentality Podcast, Ben interviews CJ, the founder of Appenzeller Training Systems. CJ has an incredible background, from player to coaching systems required to slash your 60, increase velocity, and lectures at university. The astonishing story of an unknown break-and-enter led to a career centered around mastering performance in well-renowned baseball players and teaching future coaches how to excel.

In this episode of the Coaches Round Table - Featuring Coach Tom & Coach Ben; the boys discuss what the Matter Athletica approach to coaching actually entails, who is it designed for, and why we will continue to improve the impact of coaching standards for individuals seeking change in their lives and overall performance output. 

We are finally adding this Matter Business Blueprint podcast into the rotation now that we have caught up from our stream of guests from the USA. This first episode is a simple intro to some of the original movements and objections when we began Matter Athletica.  If you enjoyed this episode, let us know as we will aim to do one of these each month moving forward for content more specific to coaches and entrepreneurs like ourselves tackling the ins and outs of business.

In this episode of the Matter Mentality Podcast - Ben interviews the brains behind Coach Catalyst. Two sporting superstars with a passion for understanding human behavior and enhancing the coaching delivery systems for adherence in both the online and in-person space. Go behind the scenes about how and why the Coach Catalyst app was built and where they plan to go in the future.

In this episode of the Matter Mentality Podcast, we interview one of the most pivotal minds behind coaching technology, Kane Sivesind. Ahead of the Virtual Supercoach Summit, we wanted to interview Kane on the brains behind the Coach Catalyst App. An application designed to bring performance across daily habit growth between coaches and clients. Leading to higher success rates of adherence of clients towards their goals. An app that we proudly use to host our Matter Athletica clientele, and a method of programming and daily task delivery that has taken some of the most elite athletes to stage, fighter pilots, actors, and dramatically changes individuals' lifestyles for the better. Matter Athletica will be presenting at the Super Coach Virtual Summit a week from now, and we would love for you to join us and watch us present.

This is one heck of an episode for the Matter Mentality Podcast - Ben interviews Dr. Mike Israetel on all things about his life, goal orientation vs process outcomes, life in Moscow before America, victimhood narratives, and so much more. If you have listened to many of Dr. Mike's Interviews, we can guarantee you haven't heard one like this. 90 Minutes of Understanding the Mind of Dr. Mike.

In this episode of the Matter Mentality podcast, Ben interviews an Olympia athlete, Dr. of Physical Therapy, and master of cookie baking - Dr. Dani LaMartina. An incredibly intelligent woman, specialising in one of the most intricate forms of Physical Therapy with Athletes. Focusing predominantly on the ribcage relationship to movement mechanics.

In this episode of the Matter Mentality Podcast, Ben interviews a very wise professional in his field; Dr. Dylan Seeley. Dr. Seeley is a chiropractor, lecturer, and strength and conditioning coach who came after a successful career in Rugby. He has successfully worked with many elite athletes across MLB, NHL, NFL, Olympic Training Academy, and professional fighters in boxing, MMA, and Jiujitsu. We hope you enjoy this insightful episode.   Each episode of the Matter Mentality Podcast is proudly sponsored by our long-term friends at The Gym Journal. Use Code: MATTER at Checkout for savings. www.thegymjournal.com.au

In this episode of the Matter Mentality Podcast Ben interviews Jeb Stuart Johnston founder of Food On the Mind. Together the boys discuss human behaviour around accountability and coaching, and where this is defined between coach and client. Thank you to our podcast sponsor The Gym Journal, use code MATTER at checkout to save on your next purchase. www.thegymjournal.com.au

In this episode of The Matter Mentality Podcast Ben & Colin discuss the intricacies of competitive sports, culture in teams, performance, and what it takes to win. From younger years influence to the cross-over in career growth and projection in corporate fields.     

In this episode, Ben and Paul go very deep into what they term the lonely gap that occurs when you pursue your goals, change your environment, implement your boundaries and the people you have around you now vs the people you need around you to succeed. The Matter Mentality Podcast is sponsored by The Gym Journal, use the code MATTER at checkout to grab a discount on your next purchase.

In this episode, Ben interviews our special guest Dr. Jonathan Mike, on education, the state of coaching, his background of where he started and what led him to where he is now, and more! Special shout out to our podcast sponsor, The Gym Journal. Use code MATTER at checkout for % off. www.thegymjournal.com.au

In this episode of the Coaches Round Table Segment for The Matter Mentality Podcast - Coach Ben & Tom discuss how to set up your environment, and circles, and put essential practices in order prior to commencing the pursuit of a goal.    For coaching & mentoring - Book in a Free Consult with our team to map your plan for success. 

On this episode of the Matter Mentality Podcast - Ben interviews a very special guest Dr. Ashley Dwyer founder of BDN coaching. Pharmacist, turning to a more holistic view of health after her own health concerns and wanting to better understand her clients' health and well-being instead of applying a bandaid approach as Ash calls it, helping clients make informed and preventative health changes to better their health longterm.     

There is so much in this episode of The Matter Mentality Episode. Ben & Dave break down psychological concepts and their connection to hormones, especially Testosterone in men. The concept of whether free will is innate or can be developed and why skill acquisition is so important in adults.

Our special guest feature with Chad Burnham discusses in great detail the pinch-point we often see for Physios here and the current model that has frequently been absent of the training element with rehabilitated clients. Chad discusses the issues around insurance and approach which can often hold many physios back from making a transition to this functional and holistic model of practice. Giving them more time with clients, and greater retention of clients while clients successfully rehabilitate their injury and gain strength back in their training. 

In this Episode of the Matter Mentality Podcast, Ben interviews Michael Warner from Marek Health. Discussing all things health, ethics of coaching, bodybuilding, blood work, and what coaches should be focusing on more with clients. Podcast brought to you by our major sponsor The Gym Journal, use our code: MATTER at checkout for % off your next purchase. thegymjournal.com.au

Welcoming Season 3 of The Matter Mentality Podcast with a special guest Jeriah Hardin! One of the leading health coaches for the team at Marek Health. This episode speaks on WW2, Addiction, Education, and all things Hormones. There is so much knowledge jammed in this episode we recommend listening through twice. Thanks to our major sponsor The Gym Journal, use code 'MATTER' at checkout for a discount on your purchase. thegymjournal.com.au

Extremely informative, and equally hilarious. Ben and Mircea combine minds to discuss performance-enhancing routes, stigmas, and their origins and why breaking down the barrier of understanding something as essential as TRT for men's health not just performance is important.  A very insightful episode, It was a pleasure to have Mircea from Evil Genius take the time to chat and share his mind with us. We hope for another in the future. 

Between the laughs, banter, and distance across the pond, both Ben and Aram have one common trait in the way they approach coaching... leave someone better than when they found you. To leave a lasting imprint of change, education, and providing tools that are accessible not just while the client is with you, but long after they have succeeded at their goal or time with you is more important than retaining a client to make your bills each month. The ethics for why one coaches should be done with the same mission to implement change as when you first started, not dictated by how many K you reach per month onboarding more and more leads to line your pockets.    Ethics, principles, and basics of human behaviour change... could mean someone's time on this planet is made easier and longer from having met you. Isnt that the most rewarding outcome you could ask for in a coach?

In this episode of the Matter Mentality Podcast, Ben interviews our newest ally Ali all the way from the States; where she is affectionately known as the 'Queen of men's health'. The name fits perfectly! Ben and Ali dive into a multitude of topics on men's health mentally and biochemically, research, and the missing piece of the umbrella in men affected by muscle dysmorphia.