The Art of Elite Closing: Transforming Your Sales Approach with Matt Elwell

In this episode of Empire Builders, we revisit a classic conversation with Matt Elwell, co-founder of the Elite Closing Academy and Nick James' business partner. This gem from our archives is packed with wisdom on the art of selling and closing. Matt shares his journey from selling ladies' sanitary wear to becoming an elite closer and breaks down the crucial difference between selling and closing. You'll learn about his "Open with a Close" philosophy, the importance of asking powerful questions, and how to create a "caterpillar egg to beautiful butterfly" sales process. This episode is particularly relevant as Matt will be running a bonus Sales & Closing Superconference day at Expert Empires in October 2024. Whether you're new to sales or looking to refine your techniques, this classic episode offers invaluable insights that are as relevant today as when first recorded. Tune in for a nostalgic yet powerful lesson in mastering the art of the close, and get a taste of what to expect at the upcoming Superconference.    VALUABLE RESOURCES   https://www.expertempires.com   https://www.expertempires.com/october2024-tickets   https://bit.ly/7figcoachgroup   https://eliteclosingacademy.com/   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.