The Art of Online Marketing with Rick Mulready | Ep. 141

We're diving again into Facebook ads, paid traffic, and online marketing with one of the best in the business. His name is Rick Mulready. The lifeblood, the lifeline of your business is customers. You need to build systems to bring those customers to you, to nurture them, and to convert them. I couldn't think of a better person to talk about it than Rick. Rick shares his knowledge with tons of content, whether it's free or his resources and courses. He brings incredible value to our discussion today. Highlights: Online marketing is critical to generate leads Entrepreneurs are needed as thought leaders especially in challenging times Learn about different obstacles to online marketing Setting specific objects helps with targeting Discover the differences between lead ads and conversion ads Quotes: "Leads in sales are the lifeblood of your business. If you're not creating revenue, you don't have a business. You've got to get a consistent flow of new leads coming in." "The beauty of using platforms like Facebook and Instagram is targeting. You can get super specific with your targeting now."   "I say lean in and serve your target audience right now more than ever because they're looking for help. They're looking for support. They're looking for ideas. They're looking for inspiration." "That's what I'm talking about from a mindset perspective. You've got to be patient. You have to do the upfront work and the upfront work is not necessarily fun. It's going to take you a while to do that, frankly, if you do it right." WHERE TO FIND RICK Website: rickmulready.com Podcast Facebook Instagram Twitter MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!