The Art of Partnership Activation - Maggie Drysch, St. Louis Blues

from Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing · host Sports Geek

Maggie Drysch, Director of Partnership Activation and Service at the St. Louis Blues, reveals the strategies behind successful NHL partnerships. From her recent SEAT Conference insights to managing diverse sponsor needs, Maggie shares how the Blues create custom activations that deliver value for both partners and fans. Learn about collaborative sales processes, leveraging fan loyalty, and balancing creativity with resource limitations in professional sports partnerships. Show notes - https://sportsgeekhq.com/429

Episode metadata supplied by the publisher feed · Published Aug 12, 2025

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The Art of Partnership Activation - Maggie Drysch, St. Louis Blues

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This episode was published on August 12, 2025.

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