The Art of Retail w/ Rachelle Clack, Odin Leather Goods | Beyond the Workbench #13

What does it take to create a retail space that sells, even when you're closed? This episode explores the strategy, psychology, and practical lessons behind effective merchandising for small business owners.In Episode 13, Rachelle Clack (COO of Odin Leather Goods) shares how she built merchandising skills from the ground up, not from formal training, but from being an intentional customer and learning what actually works. She walks through the process of setting a retail space, the importance of outside-in perspective, why everything needs to move and change, and the mindset shifts required when running a small business. From managing guilt to trusting your team, this conversation goes beyond merchandising into the real challenges of entrepreneurship.GUEST: Rachelle ClackChief Operating Officer at Odin Leather Goods, managing retail operations, merchandising, HR, events, and everything in between. Rachelle has built two successful retail locations in Texas while balancing entrepreneurship with community work, pageantry, and being a sports mom.Instagram: @rclack and @ray_clack_officialTIMESTAMPS:01:00 - Meet Rachelle & The COO of Everything06:10 - How Rachelle Learned Merchandising10:01 - The Outside-In Perspective13:27 - Everything Moves: The Merchandising Game18:45 - Customer Psychology & Store Flow25:12 - Trusting Your Team32:40 - Managing Multiple Roles in Small Business41:15 - Letting Go of Guilt48:22 - Health, Focus, and Productivity55:03 - Activity vs. Productivity--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #Merchandising #Retail