Beyond the Workbench

Chasing someone else's success is a losing game. In Episode 26, Odin and Magnus get into what it actually looks like to measure your business on the right terms and the right timeframe.The episode covers a summer check-in, corporate leather classes as a revenue stream, and why the front door of a retail shop tells you almost nothing about how a business is actually doing. Magnus brings in a concept from a leadership book he is reading about finite versus infinite games. There is no finish line in business, no single winner, no point where you stop. Odin frames it his own way: success is a river, not a pie.The back half gets honest. Both hosts admit they move past wins almost immediately and find it easier to celebrate other people than themselves. There is also a useful moment about pricing: building a simple formula that makes custom work easier for the customer to understand and easier for you to quote.TIMESTAMPS:01:01 - Summer Schedules and Routines03:32 - Magnus's New Job Update04:44 - Learn Leathercraft Updates10:25 - Corporate Classes and Team Building17:35 - Front Door vs. Back Door Business22:29 - YouTube Returns After Four Years26:23 - Preserving Leathercraft History32:20 - Pricing by the Inch37:52 - Finite vs. Infinite Games42:17 - Success Is a River, Not a Pie---------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #MakerMindset #MakerLife

Most makers can tell you what they make. Fewer can tell you who they're making it for.Odin and Magnus sit down with Jasper Knight, a saddle maker and production leatherworker from Idaho they met at their Sheridan business class. Jasper runs knife sheath manufacturing out of a 15x15 shed, builds saddles out of a semi trailer on his property, and makes leather holsters for toy cap guns that he believes could be his hero product. The problem was that all of it lived under one roof, sending different signals to different audiences. A single question from Odin in class reframed everything, and by the time this episode recorded, Jasper had already spun the holsters off into their own brand.The conversation covers what it costs to learn a new production process, why a small tight product line beats a wide one every time, and how lifestyle photography does what product shots alone never will.Featuring Jasper Knight of Jasper's Leather Co.:https://www.instagram.com/jaspersleatherco/TIMESTAMPS:00:00 - Meeting Jasper at Sheridan04:45 - Knife Sheaths and the JUKI AMS-21013:00 - Who Is the Toy Holster For?16:30 - Splitting the Brand23:00 - People Buy for Their Reasons29:00 - Lifestyle Photography33:30 - Do Fewer Things Better43:00 - Production Tricks from the Shed51:00 - State Arts Grants and Teaching56:00 - Teaching Scroll Foundations---------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #BrandBuilding #MakerLife

In Episode 24, the hosts are in Sheridan, Wyoming for the Rocky Mountain Leather Trade Show. Before the drive in, a stop at a hat maker's studio and a high-end interior design shop turned into a real conversation about pricing, audience, and why the right room changes what your work is worth.At the show, the debut competition delivers its usual mix of inspiration and humility. The episode closes at the airport, one year to the week from the Sheridan recap that started the podcast.TIMESTAMPS:03:06 - Sheridan College and the Show06:50 - Hat Maker in Billings12:11 - The $52 Coasters13:46 - Pricing and Positioning21:17 - Writing Reviews That Work28:15 - Classes and Takeaways29:37 - Building a Podcast Community38:21 - Justin Fitzwater Takes Third43:43 - Reflecting on Year One47:43 - The Alice Stoneman Award---------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #Pricing #LeatherShow #RockyMountainLeatherShow

Are you spending money on tools you forgot you signed up for, chasing search terms that will never convert, and doing work that someone else should own?In Episode 23, Odin and Magnus take stock. Odin walks through his belt bar and brand activation business and what it means to sell a solution rather than a product. Magnus breaks down SEO for makers: why targeting broad search terms is a losing game, and how Google Business listings and descriptive reviews are the most underused tools a small shop has. The back half covers software subscriptions, what to keep, what to cut, and why regular auditing matters.If you have been saying yes to everything and wondering why nothing feels like progress, this one is worth your time.TIMESTAMPS:01:00 - Busy Season Check-In08:30 - Letting Go of Sunk Costs15:15 - Declutter Your Space23:00 - Belt Bars and Activations35:00 - Sell the Solution38:00 - Stop Chasing Broad Terms44:30 - Find Your Real Customer51:00 - Reviews That Actually Work01:01:00 - Apps Worth Keeping01:44:00 - AI and Authentic Voice---------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #SEO #DigitalMarketing #MakerLife

Aaron Heizer built Maker's Leather Supply from a $10,000 purchase into one of the most recognized names in the leather supply world, then sold it. The more interesting story is how he did it: by just being himself.Odin and Magnus sit down with Aaron to trace that journey. It starts with Army retirement and a difficult custom work customer who pushed him to pivot. From there, Aaron talks through building an audience through unpolished YouTube videos, live odd lot leather sales, and teaching classes before anyone else in the space was doing it.The conversation also gets into pricing and self-worth, and why so many makers undercut themselves before the customer even has a chance to say no.Featuring Aaron Heizer of Maker's Leather Supply: https://www.instagram.com/makersleathersupply/TIMESTAMPS:01:00 - How It All Started05:50 - Buying Maker's for $10K11:30 - The Customer Who Changed Everything17:12 - Why He Loves Teaching20:03 - Authenticity Before "Influencer"25:00 - Mystery Box and Odd Lot Sales30:44 - If You're Not Growing, You're Dying35:04 - Targeting the Right Audience37:00 - Price It Like You Mean It45:15 - Building a Brand Worth SellingLISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/

Most entrepreneurs stay busy all year and still can't explain where the time went. In Episode 21, Magnus sits down with Matthew Gaddy, a longtime friend and productivity coach, to talk about why that happens and what to do about it.The conversation covers goal-setting, breaking big plans into actionable steps, and how to recover when you miss a deadline without derailing the rest of your year. Matthew also walks through why the greatest enemy of great is usually something good, and how to figure out which things on your list actually deserve your attention.If you have ever taken a look at things halfway through the year and wondered how you got there, this one is worth your time.TIMESTAMPS:01:00 - Matthew's Background and How He Got Into Coaching06:20 - Reactive vs. Proactive: Why Busy Isn't Productive09:50 - How to Set Goals That Actually Mean Something14:00 - Breaking Goals Down Into Actionable Steps20:00 - Deep Work vs. Short Bursts: Using Your Time Well26:15 - When You Miss a Deadline: How to Adjust Without Derailing30:00 - Magnus's MentorBot and AI for Accountability33:25 - Prioritizing Goals: The Warren Buffett Method37:30 - Saying No to Good Things to Protect Great Ones45:00 - Closing Thoughts and Encouragement for 2026LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/

Should you name your business after yourself, or build something that can outlast you? In Episode 20, Odin and Magnus dig into one of the most common questions in the leather community.Odin recaps teaching three classes at the Prescott leather show, Magnus shares news from a company cruise and a new job, and the two talk through hiring, retention, and what it actually looks like to let someone go for their own good.The main topic comes from a question sent in by Jay Whitman Leather on Instagram. He wants to build a brand, not a person. What follows is a practical conversation about legacy, risk, and who really owns a brand once it is out in the world.TIMESTAMPS:01:00 - Prescott Leather Show Recap07:30 - Teaching Business Classes at Shows11:15 - Patreon Calls and Workbooks13:00 - Magnus's Cruise23:15 - Magnus's New Job25:00 - Retention and Letting People Go35:00 - Don't Fear Who You Hire37:40 - What's in a Name?44:20 - Artist Brand vs. Business Brand50:10 - You Don't Own Your BrandWATCH ON YOUTUBE:https://youtu.be/pcqwO0uLK_ULISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #BrandBuilding #MakerLife

Tax season has a way of making even the most passionate makers stop and question entrepreneurship. In Episode 19, Magnus sits down with Angie Benefiel: the leatherworking CPA. The two have the honest conversations most of us have been avoiding. Angie brings a rare combination: a leatherworker running her own brand (Holland Leather) who also works with accounting for a living.The conversation covers what actually separates a hobby from a business in the eyes of the IRS, what deductions most makers are leaving on the table, and how to think about bookkeeping when your materials come in hides, and your inventory does not fit neatly into a spreadsheet. They talk through entity structure, what an audit really looks like, and why tracking your mileage alone could be worth more than you think. Following the conversation, Odin reflects that much of this applies directly to scaling a leather business, including the ongoing challenge of managing inventory without tying up all your cash on the shelf.This episode was timed intentionally for early March, as many makers are working to figure out their taxes. Whether you are just getting started or already running a shop, there is something here worth hearing before you file.Disclaimer: Nothing in this episode is tax advice, rather conversations about accounting. If anything from these discussions resonates with you, we encourage you to discuss it with your tax professional.Featuring Angie Benefiel of Holland Leather:https://www.instagram.com/hollandleather/TIMESTAMPS:06:35 - Hobby or Business? What the IRS Says09:14 - Steps to Make the Shift to Entrepreneur12:12 - Home Office, Phone & Internet Deductions16:16 - QuickBooks, Xero & Spreadsheets: What Works20:39 - Cash Sales & Barter: It's All Taxable22:57 - What Actually Happens During an Audit26:34 - Angie's Sheridan Classes Breakdown32:47 - LLC vs. Sole Proprietor: Which Is Right for You38:42 - Mileage & Other Overlooked Deductions43:35 - Tracking Inventory as a Leather BusinessLISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #Bookkeeping #TaxTips

What does it look like to chase an idea with everything you have, even when it does not fit the mold? In this episode, Odin and Magnus sit down with Dennis Forrester, founder of 21 Grams and creator of the Tattooling machine, to talk about what happens when inspiration hits and you refuse to let fear talk you out of it.Dennis's story starts with a therapist telling him to find a hobby. No pressure, no business, just something for himself. What came out of it was a product that did over a quarter million dollars in its first year and eventually landed a manufacturing partnership with Weaver Leather. The conversation covers the full arc: from accidental invention to patent, from hand-assembling cartridges at a kitchen counter to collecting royalties. Along the way, they dig into what it means to enter an industry as an outsider, how to push through the noise of people who want things to stay the same, and why the biggest risk is usually letting fear win before you ever get started.Featuring Dennis Forrester of 21 Grams Leather Goods:https://www.instagram.com/21grams_leathergoods/---------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #ProductManagement #startingabusiness

In this episode of Beyond the Workbench, Odin and Michael draw on their tech and product backgrounds to talk through what it actually looks like to launch something new. Using the launch of LearnLeathercraft.com as a real-world case study, they explore how early decisions take shape, how ideas move from concept to something usable, and why clarity around the problem you are solving matters more than getting everything perfect on day one.The conversation digs into who you are building for, how to avoid getting stuck in endless planning, and when “good enough to launch” is the right call. They talk candidly about feedback, iteration, and the tradeoffs that come with waiting too long, especially for small teams and solo makers. The result is a grounded discussion about applying product thinking to support creative work, rather than turning it into corporate busywork.--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #ScalingBusiness #Manufacturing

What does it take to scale from a teenage hobbyist to running a manufacturing brand with a seven-person team? How do you shift from craftsman to founder without losing what makes your work exceptional?This episode explores the mindset shifts, leadership lessons, and strategic clarity required to pursue something truly exceptional.In Episode 16, Nate Walker shares how he built Lost Dutchman Leather from a Tandy starter kit at age 13 to a direct-to-consumer manufacturing brand. He walks through his evolution from solopreneur to leading a team, the importance of painting a clear vision for your people, and why founders must be mission-oriented above all else. Nate breaks down how he manages rapid growth, builds systems that scale, and why he's unapologetic about breaking away from traditional craft norms to pursue his vision.GUEST: Nate WalkerFounder of Lost Dutchman Leather, a direct-to-consumer leather goods manufacturing brand. Nate has built his business from a teenage hobby into a scaled operation with a growing team, all while staying focused on exceptional craftsmanship and strategic growth.Instagram: @lostdutchmanleatherTIMESTAMPS:00:00 - Introduction01:30 - Meet Nate & Lost Dutchman Leather02:48 - From Tandy Kit to Full-Time Business05:10 - Shifting Identity: Artisan to Manufacturer07:32 - Leading with Vision & Exceptionalism17:15 - Systems, Processes & Strategic Planning32:15 - Building Brand Identity & Market Positioning45:20 - Lessons from Scaling Fast52:10 - Breaking Away from Craft Norms54:04 - Identify Your Outcome & Attack It--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #ScalingBusiness #Manufacturing

How do you plan for a new year without drowning in an endless to-do list? This episode tackles the challenge of setting meaningful goals versus just staying busy, and why crossing things off your list before you even start might be the smartest move you make.In Episode 15, Odin and Michael dig into strategic planning for 2026, exploring the difference between goals, tactics, and busy work. Odin shares his process of distilling 30 areas of focus down to 8 that actually matter, while Michael introduces the 25% challenge: cross out a quarter of your to-do list before you begin and focus only on what moves you forward. They discuss the post-holiday slowdown, finding balance during busy seasons, and the importance of having a clear purpose behind everything you do.TIMESTAMPS:00:00 - Introduction01:06 - Post-Holiday Slowdown04:32 - Planning for 202605:44 - Busy Work vs Meaningful Progress09:09 - Goals vs Tactics vs Strategy09:57 - The 25% Challenge10:34 - From 30 Areas to 811:54 - Finding Accountability Partners13:12 - Bringing Diverse Perspectives15:13 - What's Next for 2026--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy

How do you build influence while staying true to yourself? This episode explores ego, identity, and what it takes to create genuine community in the leathercraft world. In Episode 14, Brandon Corral of Swift Hammer Leather shares his journey of studying human attention, mastering social algorithms, and building spaces where artists can actually connect. From his cross-country move to New York to teaching business classes at major industry shows, Brandon challenges traditional approaches to maker business growth. We discuss being the "oddball" in your industry, turning social media into a real community, the role of ego in creative growth, and why his Discord is intentionally not a business front - it's a safe haven for artists.GUEST: Brandon CorralOwner of Swift Hammer Leather, specializing in experimental leathercraft and content creation. Brandon has built a business by mastering social media strategy, teaching maker business classes, and creating intentional online communities where artists can share their struggles and wins.Instagram: @swifthammerleatherDiscord: https://discord.com/invite/5834yPbk2wWebsite: SwiftHammerLeather.comTIMESTAMPS:00:12 - Meet Brandon Corral03:16 - The Move from California to New York05:33 - Experimental Content & Studying Human Attention14:48 - The Role of Ego in Creative Growth21:33 - Being Different in a Homogenous Community35:42 - Swift's Discord Community - A Safe Haven for Artists42:19 - Teaching Business Classes at Shows48:55 - SEO & Selling Your Work Online1:07:40 - Challenging Norms While Building Community1:09:12 - How to Find Brandon & Join the Discord--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #SocialMedia #ContentCreation

What does it take to create a retail space that sells, even when you're closed? This episode explores the strategy, psychology, and practical lessons behind effective merchandising for small business owners.In Episode 13, Rachelle Clack (COO of Odin Leather Goods) shares how she built merchandising skills from the ground up, not from formal training, but from being an intentional customer and learning what actually works. She walks through the process of setting a retail space, the importance of outside-in perspective, why everything needs to move and change, and the mindset shifts required when running a small business. From managing guilt to trusting your team, this conversation goes beyond merchandising into the real challenges of entrepreneurship.GUEST: Rachelle ClackChief Operating Officer at Odin Leather Goods, managing retail operations, merchandising, HR, events, and everything in between. Rachelle has built two successful retail locations in Texas while balancing entrepreneurship with community work, pageantry, and being a sports mom.Instagram: @rclack and @ray_clack_officialTIMESTAMPS:01:00 - Meet Rachelle & The COO of Everything06:10 - How Rachelle Learned Merchandising10:01 - The Outside-In Perspective13:27 - Everything Moves: The Merchandising Game18:45 - Customer Psychology & Store Flow25:12 - Trusting Your Team32:40 - Managing Multiple Roles in Small Business41:15 - Letting Go of Guilt48:22 - Health, Focus, and Productivity55:03 - Activity vs. Productivity--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #Merchandising #Retail

What do you do when motivation disappears and even getting to the workshop feels impossible? This episode explores how community connections, brain chemistry, and simple habits can help makers push through creative blocks and stay motivated.In Episode 12, Odin and Michael catch up after a busy season to discuss recent leather shows, including Dallas M.A.D.E. marketplace and the expanding leather craft community across different platforms and regions. They explore the evolving role of guilds in helping hobbyists become business owners and dive into practical strategies for maintaining momentum when the work gets tough.This conversation digs into the science of motivation, why predetermined habits beat willpower, and knowing when to change course versus pushing through.TIMESTAMPS:01:55 - Dallas M.A.D.E. Marketplace Experience06:34 - When Shows Don't Pan Out09:00 - Gordon Andrus and the Science of Art17:58 - Brandon Corral in New York20:11 - The Role of Guilds in Leathercraft29:45 - Breaking Through Creative Blocks36:41 - The Brain Chemistry of Motivation39:30 - Building Habits vs Relying on Willpower42:11 - Removing Decisions to Boost Productivity43:16 - Starting Small to Build Habits--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #ScalingBusiness #Manufacturing

What does it take to carve out a unique space in the leathercraft industry and scale a home-based business while working as a firefighter? This episode explores finding your niche, building a team, and staying creative when you make your own rules.In Episode 11, Justin Fitzwater shares how he built Fitzwater Leather by focusing on the fire service niche—creating custom badges, plaques, and gear for firefighters across the country. He walks through the decision to bring on contractors, managing a home-based workshop with a growing team, and the challenges of balancing full-time fire service with running a leather business. This conversation digs into the importance of innovation, staying open to new ideas, and not limiting yourself to what's always been done in the craft.GUEST: Justin FitzwaterFirefighter and owner of Fitzwater Leather, specializing in fire service leather goods. Justin has built a business serving firefighters nationwide while maintaining his career in the fire service, and he's passionate about expanding what's possible in leathercraft.Instagram: @fitzwaterleatherTIMESTAMPS:00:26 - Meet Justin & Fire Service Leather01:35 - Managing a Home Workshop with a Team04:03 - The Tipping Point: When to Hire Help08:48 - Building a Business with Vision16:18 - Partnership & Family Legacy39:19 - Breaking the Rules in Your Craft44:42 - Custom Tools & Innovation48:00 - Weirdest Thing in Your Shop54:50 - Keeping Creativity Wide Open57:05 - Connect with Fitzwater Leather--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #ScalingBusiness #Manufacturing

What if your biggest mistakes are actually your best teachers? Odin and Magnus explore how failure—both at the workbench and in business—often leads to the most valuable lessons.In this episode, we dive into the value of failure in craft and business. From Michael's recent attempt to make a belt to lessons learned through trial and error, we explore how mistakes can lead to growth, creativity, and better results.Topics discussed:• The value of failure in craft and business• Michael's recent belt-making attempt and lessons learned• How mistakes lead to growth and creativity• Learning from trial and error at the workbench• Applying lessons from failure to business decisions• Why failure matters more than we think--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy

How does a craft rooted in tradition adapt to a changing world? Ryan King of King's Saddlery joins Odin and Magnus to explore the tension between honoring the past and embracing the future of leatherwork.In this conversation with Ryan King, we explore timeless lessons passed down through generations at King's Saddlery, while confronting the realities of a changing industry—from the decline of custom saddles to the adoption of new digital tools.Guest: Ryan KingCraftsman at King's Saddlery, carrying forward generations of saddle-making tradition while adapting to the evolving landscape of modern leatherwork.Topics discussed:• Timeless lessons from King's Saddlery (respect for customers, paying employees first, quality work)• The decline of custom saddles and industry changes• Adoption of new digital tools in traditional craft• Shift from guarded secrets to open teaching culture• What values remain important as the craft evolves--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy

When should a maker shift from custom work to production? And what does that transition really look like? Odin and Magnus have a casual catch-up conversation about the tough choices that come with growing a craft business.In this episode, we dive into preparing for Q4, handling bulk orders, and deciding when to say no to custom work. We break down the differences between wholesale, bulk, and white-label manufacturing, and explore why understanding your "why" matters most when scaling.Topics discussed:• Preparing for Q4 and handling bulk orders• Deciding when to say no to custom work• Differences between wholesale, bulk, and white-label manufacturing• Understanding your "why" when growing your business• Leadership and mentorship in small businesses• Story of a seven-year-old entrepreneur hustling dog collars for charity--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy

What do corporate sales and custom saddle making have in common? More than you'd think. Jeff Bean of CJ Bean Saddlery joins Odin and Magnus to share how the principles of good salesmanship translate directly to craftsmanship and business success.In this conversation with Jeff Bean, we explore lessons that carried over from corporate sales to saddle making: why listening matters more than pitching, how to approach pricing with confidence, and how honesty and long-term trust fuel lasting success.Guest: Jeff BeanDesigner and craftsman at CJ Bean Saddlery, with a diverse background spanning corporate sales and entrepreneurship before finding his calling in custom saddle making.Topics discussed:• Jeff's journey from corporate sales to custom saddle making• Why listening matters more than pitching• Approaching pricing with confidence• How honesty and long-term trust fuel business success• Lessons that carry across industries--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy

What makes a leathercraft show more than just an event? Odin and Magnus reflect on the Heart of Texas Leathercraft Show in Waco, Texas—a gathering that brings together artists, learners, vendors, and friends who keep the craft alive.In this episode, we dive into our experience at the Heart of Texas show, sharing key insights from the classes we taught and reflecting on the value of catching up in person with members of the online leathercraft community.Topics discussed:• Recap of the Heart of Texas Leathercraft Show in Waco• Key insights from the classes Odin and Magnus taught• Favorite purchases and finds from the show• The value of in-person connection within the maker community• Why these shows matter beyond business--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy

How do you fund your leathercraft business without going broke? In this episode, Odin and Magnus share practical strategies for making the leap from hobbyist to business owner while keeping your finances intact.In this episode, we dive into how to make tools pay for themselves, avoid the trap of chasing others' success, and when strategic debt might actually accelerate growth.Topics discussed:• Making the leap from hobbyist to business owner• Making tools pay for themselves• Avoiding the trap of chasing others' success• When strategic debt might accelerate growth• Setting realistic goals and staying fearless in sales• Reconnecting with mentors for fresh perspective--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy

How do you turn a shared passion into a thriving brand? Garrett and Amanda Willis of Grit Mercantile join Odin and Magnus to share their journey of building a leathercraft business rooted in authenticity and connection.In this conversation with Garrett and Amanda Willis, we explore how they craft items meant to become part of their customers' lives, and how embracing both creativity and business realities has fueled their growth.Guests: Garrett and Amanda WillisFounders of Grit Mercantile, a husband-and-wife leathercraft team known for creating products that tell stories and become part of their customers' lives.Topics discussed:• Building a cohesive brand rooted in authenticity• Navigating markets and overcoming perfectionism• Balancing promotion with production• Smart merchandising and genuine customer connection• Lessons from building a business as a husband-and-wife team--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy

How do you balance the craft you love with the business demands that keep growing? In this episode, Odin and Magnus explore the tension between making and managing.In this episode, we dive into redesigning and scaling product production, navigating delegation, and the importance of continually evaluating your business.Topics discussed:• Balancing craft and business demands• Redesigning products and scaling production• The role of family in small businesses• How curiosity can fuel creativity and growth (including AI)• The hidden heroes behind great brands• Staying creatively fulfilled while running a thriving workshop--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy

What makes a brand worth fighting over? In this conversation, Odin Clack and Michael Magnus are joined by Dave Munson, Founder of Saddleback Leather Co., to talk about building a business that lasts generations.In this conversation with Dave Munson, we explore branding, building a business with longevity in mind, and his new book "They'll Fight Over It When You're Dead."Guest: Dave MunsonFounder of Saddleback Leather Co., author, and entrepreneur known for building one of the most recognized leather brands in the world.Topics discussed:• Building a brand with generational longevity• Lessons from Dave's entrepreneurial journey• Dave's new book and the story behind the title• What makes a business worth fighting over--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy

What does it take to finally start the podcast you've been talking about? Sometimes it just takes the right moment. In this inaugural episode, Odin Clack and Michael Magnus launch Beyond the Workbench from the 30th Anniversary Rocky Mountain Leather Trade Show.In this episode, we dive into why Odin and Magnus finally pulled the trigger on starting the podcast, and Odin shares his insights and takeaways from attending the Rocky Mountain show for the first time.Topics discussed:• Starting the podcast and finding the right moment• Odin's first experience at the Rocky Mountain Leather Trade Show• Key insights and learnings from the show• Setting the tone for Beyond the Workbench--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy