EPISODE · Apr 18, 2021 · 35 MIN
The Association Rebranding Process: is it time for a make-over?
from Association Transformation · host Brewer Pratt Solutions & Consort Strategy
Send us Fan MailAssociations, like any business, has a brand and that brand needs to morph with the transformation of the business. With some associations being centuries old, rebranding is a necessity to keep with the times. In this week's episode, Andrew and Elisa and their guests speak about this process - the how and why of an association's rebrand. How can you identify when your organisation needs a paint job? Who needs to be involved in the process? How much is it going to cost? And, what are the benefits - what do you get out of it?These questions and more are addressed with today's guests Gwyn Donohue, Director of Communications & Public Affairs at PIJAC and Rob Helsby, Lead Designer at Cantarus. You won't want to miss this episode.For more information about Association Transformation, please see our website: https://associationtransformation.org/Follow us on LinkedIn, Twitter, and Instagram. Please subscribe to our podcast on your favourite platform, so you never miss an episode Support the show
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Send us Fan Mail Associations, like any business, has a brand and that brand needs to morph with the transformation of the business. With some associations being centuries old, rebranding is a necessity to keep with the times. In this week's episode, Andrew and Elisa and their guests speak about this process - the how and why of an association's rebrand. How can you identify when your organisation needs a paint job? Who needs to be involved in the process? How much is it going to cost...
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The Association Rebranding Process: is it time for a make-over?
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