The Attribution Window Blind Spot in Amazon PPC That Wastes Ad Spend

In episode 150 of Performance Marketing with Fexingo, Lucas and Luna tackle a blind spot that quietly wastes ad spend in Amazon PPC: the default attribution window. Most sellers look at a 7-day attribution window and assume it captures all the sales their ads drive. But when shoppers click an ad, then return days later to buy — often through a different path — that sale can be credited to the wrong campaign or missed entirely. Lucas breaks down a real example: a seller whose day-7 attribution window hid 21 percent of the revenue from their sponsored brands ads. They discuss how changing the attribution window to 14 days shifted budget allocation, improved ROAS reporting, and exposed a keyword that was secretly driving 30 percent of sales. Luna challenges whether a longer window always helps, and they explore the trade-offs: longer windows can over-credit, shorter windows can under-credit. By the end, you'll know how to run a simple test to find your own attribution blind spot and decide which window actually matches your customer's buying cycle. This is the 150th episode, and it delivers a practical, actionable fix that any Amazon seller can apply today. #AmazonPPC #AttributionWindow #ROAS #AdSpend #AmazonAds #PPC #Marketing #Ecommerce #FexingoBusiness #BusinessPodcast #PerformanceMarketing #AmazonSeller #SponsoredBrands #SponsoredProducts #Attribution #AdAttribution #AmazonAdvertising #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo