EPISODE · Feb 24, 2020 · 34 MIN
The Authenticity Illusion
from The Talent Cast · host Evergreen Podcasts
We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing? Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny. But don't fret. Behind that fuzzy-bunny facade is something far more useful.
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