The Authority Playbook (Aired 04-23-26) Building Authority in Sales: Trust, Value, and Standing Out in a Noisy Market

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Jeffrey Gitomer, bestselling author and one of the most recognized voices in sales, to explore what it truly takes to build lasting authority in a rapidly evolving world. This conversation focuses on the fundamentals that separate top performers from the rest—attitude, asking the right questions, and building real relationships that drive trust and credibility. Chapters (00:00:00) - Jeff Brandeis(00:02:00) - In the Elevator: How You Built Authority(00:05:16) - Don't Put Your Phone Number on Your Business Card(00:08:06) - What Turned My Column Into a Best-Selling Book?(00:12:21) - Jeffrey Gittamer: Personal Brand in 2026(00:14:35) - The Authority Playbook(00:15:03) - 3 Sales Core Principles(00:19:25) - Jeffrey on Value and Relationship(00:21:24) - Risk Reduction in the Sales Process(00:25:45) - Jeffrey Gittamer:(00:29:58) - How To Keep Your Content System Clear(00:30:52) - Attitude drives actions in business(00:34:11) - Are You Ready for AI in Your Business?(00:36:10) - How to Use AI without losing your credibility(00:38:18) - Jeff Brandeis: Laugh Your Brand Away(00:41:27) - The Authority playbook on NOW Media Television(00:41:52) - What Leaders Should Prepare for the Next 10 Years(00:48:00) - In the Elevation of Authority(00:51:12) - Jeffrey Brandein(00:52:31) - Jeff Brandeis: Be Prepared for the Sale