The Authority Playbook

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Sabrina Renee, co-founder and CEO of Kelbree Consulting, to explore how entrepreneurs and business leaders can build scalable, system-driven companies with clarity and consistency. Chapters (00:00:00) - The Authority Playbook(00:01:23) - Cobra Consulting's Founder Explains the Process of Starting a(00:04:28) - What Is The Ideal Avatar for Starting a Business?(00:06:55) - How to Unstuck Your Lead Pipeline(00:10:48) - Nurturing Your Prospects(00:14:01) - The Authority Playbook(00:15:21) - What are the early warning signs that a business is scaling?(00:17:51) - WSJD Live: Back Office Expansion is Killing Companies(00:20:04) - What role should leadership play in company's scaling?(00:23:07) - What is the culture of a company as it scales?(00:27:26) - The Authority Playbook(00:27:57) - Sabrina On Leading With Growth and Maturity(00:31:54) - Communication Issues of Growing and Scaling(00:34:11) - The Authority Playbook: Growing and Scalping(00:36:58) - What will matter most in the next 3 to 5 years?(00:39:43) - Leaders: The Need to Adapt to Technology(00:43:01) - WSJD Live: Future Proof Your Business With AI(00:46:00) - What Do You Want People to Remember From Your Retirement?(00:47:27) - Sabrina Renee Kinkle on the Authority Playbook

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Jeffrey Gitomer, bestselling author and one of the most recognized voices in sales, to explore what it truly takes to build lasting authority in a rapidly evolving world. This conversation focuses on the fundamentals that separate top performers from the rest—attitude, asking the right questions, and building real relationships that drive trust and credibility. Chapters (00:00:00) - Jeff Brandeis(00:02:00) - In the Elevator: How You Built Authority(00:05:16) - Don't Put Your Phone Number on Your Business Card(00:08:06) - What Turned My Column Into a Best-Selling Book?(00:12:21) - Jeffrey Gittamer: Personal Brand in 2026(00:14:35) - The Authority Playbook(00:15:03) - 3 Sales Core Principles(00:19:25) - Jeffrey on Value and Relationship(00:21:24) - Risk Reduction in the Sales Process(00:25:45) - Jeffrey Gittamer:(00:29:58) - How To Keep Your Content System Clear(00:30:52) - Attitude drives actions in business(00:34:11) - Are You Ready for AI in Your Business?(00:36:10) - How to Use AI without losing your credibility(00:38:18) - Jeff Brandeis: Laugh Your Brand Away(00:41:27) - The Authority playbook on NOW Media Television(00:41:52) - What Leaders Should Prepare for the Next 10 Years(00:48:00) - In the Elevation of Authority(00:51:12) - Jeffrey Brandein(00:52:31) - Jeff Brandeis: Be Prepared for the Sale

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Nikko Martillo, CEO of Martillo Capital, to break down the biggest financial mistakes families make when planning for retirement and how to avoid them. This conversation focuses on one critical concept: the “income gap” the difference between what you need in retirement and what your assets can reliably produce.

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Scott McIntosh, founder of Digital Treehouse, to break down how business leaders can move beyond AI hype and start implementing real, measurable results. This conversation focuses on the practical side of artificial intelligence where many businesses are getting it wrong and how to start small with high-impact use cases.

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Matt Poeppel, PhD, Vice President at The Predictive Index, to explore how real authority begins within your team. This conversation dives into why leadership credibility is not built through titles, but through alignment between who you are, how you lead, and how your organization shows up every day.

In this premiere episode of The Authority Playbook, host Jeff Brandeis introduces a powerful new series focused on what it really takes to be seen, heard, and respected as a leader. Joined by Bill Adams, founder of Target Tech, this episode explores why so many capable professionals get overlooked and how authority is truly built through presence, communication, and decisive leadership under pressure. Chapters (00:00:00) - Jeff Brandeis's The Authority Playbook(00:01:14) - Bill Adams on The Authority Playbook(00:06:30) - Leaders Need to Serve(00:11:32) - The Impact of the Culture(00:14:45) - The Authority Playbook(00:15:11) - What the Next Generation of Leaders Will Look Like(00:17:23) - The Future of Leadership Is AI(00:19:53) - What is a Leader's Role in the Future?(00:23:03) - Leadership and AI(00:25:54) - The Leadership Discipline to Focus on(00:29:22) - The Authority Playbook(00:30:17) - What Made Facebook a Rockstar?(00:32:27) - What Made Me Happy?(00:35:14) - In the Elevator With Alumni(00:38:07) - What do you think is one of the non-negotiable(00:42:04) - Jeff Wilcox on Finding Your Own Authority(00:43:50) - Jeff Greene: Authenticity Is Key to Influencing People(00:45:52) - The Authority Playbook(00:48:13) - What's The Biggest Mistake Leaders Make With AI?(00:53:20) - Letting People Know What They're Doing(00:56:00) - Top Executives: AI Will Change the World(00:57:57) - Authority playbook: Kay Minkus(00:58:45) - Jeff Brandeis with the Authority playbook