The Autonomous Member Is A New Client Avatar Category...And They Don't Want Your Group Class

I've been trying to spread the word on a theory I have... That the ~20+ years of functional fitness in a group coaching session have created intelligent, self-aware and autonomous clients. Meaning, they are experienced enough to NOT need your coaching for their day-to-day workouts.  They are self-aware enough to realize what they want vs. don't want to do And they now have a crazy amount of online programming options based on their inclination towards brand preferences or goals.  Hit me with a DM on IG if you want to jam on this more.