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EPISODE · Oct 14, 2026 · 21 MIN

The Awkward Bits

from Sober Awkward

You’ve been absolutely fine all day. You haven’t thought about alcohol, you’re feeling quite pleased with yourself and then suddenly it’s 5pm and your brain goes = WINE. This Thursday, Vic is digging into that very specific bit of the day when the urge to drink seems to arrive almost automatically. Why does cooking dinner make you want wine? Why can finishing work, putting the kids to bed or simply looking at the bloody clock suddenly trigger a craving? Vic looks at how our brains connect alcohol with times, places and routines, why COVID made home drinking so much easier to slip into, and how alcohol delivery has removed yet another barrier between wanting a drink and having one. More importantly, this is a practical episode about what you can actually do about it. From identifying your own drinking hour and counting the bottles in the recycling, to cancelling the wine delivery, eating before the craving kicks in and making alcohol harder to get hold of, Vic shares some simple ways to interrupt a routine that might have been happening for years. You don’t need to work out how you’re going to stay sober forever at 5pm tonight. You just need to get through the shitty hour. And possibly have a sandwich. Resources & Links 📖 Vic & Ulrika want to hear from you! Have you got a story, weird drunk confession or a question for Vic and Ulrika? Email [email protected] Your message could inspire a future episode. 📱 Join the Sober Awkward app The Sober Awkward app is a welcoming space for anyone who is sober, sober-curious or simply rethinking their relationship with alcohol. Search “Sober Awkward” in the Apple App Store or find for all other devices click here 📲 Follow us Instagram - Sober Awkward: @soberawkward Facebook - Sober Awkward Community for Women Retreat with us 🌴 Fancy a sober holiday? Click here to come and drink from coconuts! 📰 Media enquiries Contact Kate at [email protected] Vic's Books 📘 A Thousand Wasted Sundays 👉 Get A Thousand Wasted Sundays 📙 Mumming 👉 Get Mumming 📘 Get the Sober Awkward Guide A 30-day sobriety kickstart 👉 Explore the Sober Awkward Guide 🎧 Listen to more Sober Awkward Find more episodes, books, events and everything Sober Awkward. 👉 soberawkward.com 🛟 Alcohol Support 🇬🇧 United Kingdom Drinkline — National Alcohol Helpline Free and confidential support if you are worried about your own or someone else’s drinking. Call 0300 123 1110 Weekdays: 9am–8pm Weekends: 11am–4pm 👉 NHS alcohol support Alcohol Change UK Information, practical tools and support. 👉 alcoholchange.org.uk WithYou Free, confidential support with alcohol, drugs and mental health. 👉 wearewithyou.org.uk In an emergency, call 999. 🇦🇺 Australia National Alcohol and Other Drug Hotline Free and confidential information and support. Call 1800 250 015 Available 24/7 in most states and territories. 👉 Australian Government hotline information Lifeline Australia Crisis support available 24/7. Call 13 11 14 Text 0477 13 11 14 👉 lifeline.org.au In an emergency, call 000. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Oct 14, 2026

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The Awkward Bits

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This episode was published on October 14, 2026.

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