The B2B Marketing Strategy Most iGaming Brands Are Missing | iGaming Real Talk | Every Matrix

Welcome to our 4th episode of Marketing Decoded, our special series from ICE Barcelona 2026! In this episode, James Bennett, Group Head of Communications at EveryMatrix, reveals how an 18-year-old platform provider evolved from startup to tier-one tech partner.🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration with iGaming RepublicKey Points: Brand consolidation: from marketing separate product lines to unified EveryMatrix positioning Slot Trumps campaign: turning 18 years of platform data into educational content that competitors can't replicateAnti-buzzword philosophy: why "not everything needs a name" in B2B marketingLong sales cycles: lottery deals can take decades, not months Startup advice: don't try to compete at ICE, focus on your first few clients and do it well The "30-minute launch" myth: why EveryMatrix refuses to oversell what integration actually takesQuick takeaway: After 18 years, EveryMatrix doesn't need spray and pray. They've shifted to content-driven lead generation using proprietary data as their competitive advantage. 💡Like, subscribe, and share your favourite B2B iGaming marketing insight!#marketingdecoded #everymatrix #b2bigaming #contentmarketing #datadriven #brandbuilding