The B2C effect on B2B eCommerce with Peter Cridland

from Trending Chats · host SAP Australia and New Zealand

In this episode of Trending Chats, we sit down with Peter Cridland, Senior Account Executive at SAP, to discuss how B2B businesses can stay competitive in an era of digital disruption. From enhancing customer convenience to unlocking new revenue opportunities and leveraging data-driven insights, Peter shares key strategies to thrive in the evolving e-commerce landscape. Tune in to learn how B2B businesses can protect and grow their market share in a digital-first world.

Episode metadata supplied by the publisher feed · Published Mar 3, 2025

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The B2C effect on B2B eCommerce with Peter Cridland

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