Trending Chats

How do Applications, Data and AI truly come together to power an intelligent enterprise?In this episode of Trending Chats, Thorsten Freitag, Chief Innovation Architect at SAP, breaks down SAP Business Data Cloud, unified data, Joule, AI agents and integrated Databricks, and explains how they work together in real life. Discover how a semantic data layer, zero-copy architecture and embedded AI create a powerful flywheel that turns insights into action and enables agentic enterprise outcomes.If you're exploring AI, Business Data Cloud or modern data architecture, this conversation is essential viewing.

What does it really take to scale AI and data across the enterprise? In this episode of Trending Chats, Kunnal shares insights on modern data strategy, AI enablement, and the foundations for sustainable innovation. From aligning technology with business outcomes to navigating real-world transformation challenges, this conversation explores how organisations can move from ambition to execution.If you’re leading data, AI or enterprise transformation initiatives, this episode is for you.

How do you turn data into real business value in an AI-driven world?In this episode of Trending Chats, Jon Gooding shares insights on building modern data foundations, connecting strategy to execution, and unlocking intelligent enterprise outcomes. From AI enablement to scalable data platforms, this conversation explores what organisations need to stay competitive in a rapidly evolving landscape.If you're leading data, IT, or transformation initiatives, this discussion is worth your time.

Australian Gas Infrastructure Group (AGIG) is redefining what it means to put customers first, especially those who need support the most. In this episode of Trending Chats, we speak with Monther Alnababeth, Senior Project Manager at AGIG, about their recent customer experience transformation and how technology, empathy, and smarter processes are helping them better serve vulnerable communities. Tune in to hear the lessons, challenges, and insights behind AGIG’s journey to more connected and compassionate service.

In this episode, Claudia Huynh, Customer Advisor at SAP, steps into the role of a Head of Retail Operations to reveal the hidden costs of disconnected data—and why unifying retail data is no longer optional. Learn how breaking silos and enabling smarter, AI-driven insights can help retailers move from reactive firefighting to proactive, predictive growth.

In this episode, we uncover why master data is the secret growth enabler retailers can’t afford to ignore. Join Matthew Phu, CEO of SimpleMDG, as he explores how clean, trusted data reduces costly errors, powers AI, and fuels agility. Discover why data ownership, smart guardrails, and a growth-first mindset turn master data into your ultimate competitive edge.

Is SAP Business Data Cloud just a rebrand, or a real game-changer? In this episode of Trending Chats, host Dimitri Zarganakis (NTT DATA) breaks down what BDC is, why it matters, and how it’s powering the future of Business AI. From Delta Lake architecture to Databricks integration and Data-as-a-Service, we answer the top 3 questions customers are asking — and why BDC could be the engine of SAP’s next wave of innovation.

On this episode of Trending Chats, Adam Dinneen, Director, Sales Engineering APAC at WalkMe™, reveals why so many digital transformations fail—and the simple people-focused fixes that get results. Don’t miss this eye-opening chat.

Business transformation can be complex, but enterprise architecture is your secret weapon. On this episode of Trending Chats, Josh Beatty, Head of Business Transformation Management, SAP ANZ, explains how to turn data into clear decisions that accelerate change.

Transformations can feel overwhelming—but they don’t have to be. Unlock three powerful steps focused on process, leadership, and ownership with Matt Wilkinson, that will help you lead change with confidence and clarity.

In this episode of Trending Chats, Shirish Shrinet, Senior Solutions Advisor at SAP, explores the most overlooked secret to CX success and how businesses can bridge the gap between automation and human interaction. From choosing the right channels to using AI without losing the personal touch, we’ll uncover strategies to create meaningful customer experiences that drive loyalty and growth.Tune in now to learn how to connect with customers in a way that truly makes an impact.

In this episode of Trending Chats, Scott Nelson, Senior Solutions Advisor for Customer Experience at SAP, unpacks the customer service escape room—where brands must navigate evolving expectations, digital-first interactions, and AI-driven solutions to turn frustrated customers into loyal ambassadors.From seamless support experiences to data-driven service strategies, learn what it takes to compete in a world where service is more than just a department—it’s a game-changer for your business.Tune in now to discover how exceptional customer service can be your greatest competitive advantage.

In this episode of Trending Chats, we sit down with Peter Cridland, Senior Account Executive at SAP, to discuss how B2B businesses can stay competitive in an era of digital disruption. From enhancing customer convenience to unlocking new revenue opportunities and leveraging data-driven insights, Peter shares key strategies to thrive in the evolving e-commerce landscape.Tune in to learn how B2B businesses can protect and grow their market share in a digital-first world.

Is 2025 the year of the Marketing Automation RFP? With major advancements in AI, shifting market conditions, and an increased demand for true vendor partnerships, many businesses are reassessing their marketing tech stack.In this episode of Trending Chats, we sit down with Katy Doran, Senior Sales Manager at Emarsys, to break down what marketers should look for when selecting the right platform. From aligning tech with business goals to avoiding common RFP pitfalls, Katy shares expert insights to help you make the right choice.Tune in now to learn how to navigate the marketing automation RFP process with confidence.

Retailers and wholesalers face a new era of customer expectations, digital transformation, and AI-driven engagement. Are you ready for 2025?In this episode of Trending Chats, we sit down with Ross Bark, Digital Director at Enterprise Wide, to explore the challenges businesses must prepare for and the strategies they need to stay ahead.From seamless omnichannel experiences to AI-powered customer engagement, discover how leading brands leverage SAP solutions to boost conversions, drive loyalty, and increase revenue.Tune in now to learn what it takes to compete—and win—in 2025.

In this episode of Trending Chats, we sit down with Ben Nottle, Head of SAP Customer Experience Industry & Solutions, APJ, to explore why CX is now a top boardroom priority and how AI redefines how businesses engage with customers.From AI-powered search boosting conversions to automated service processes reducing costs, discover how leading organisations are leveraging technology to drive both growth and efficiency.Tune in now to learn how a connected CX strategy can set your business apart.

In this episode of Trending Chats, Praneel explores how SAP Integration Suite is transforming the way businesses connect their systems. Seamless integration is no longer a luxury but a necessity, enabling applications to communicate effortlessly, real-time data synchronisation, and optimised processes. From low-code and AI-powered interface development to solutions like Advanced Event Mesh and Edge Integration Cell, SAP Integration Suite caters to both simple and complex integration needs.

In this episode of Trending Chats, we explore the transformative world of Low-Code/No-Code (LCNC) development with Rekha Patadiya, BTP Customer Success Partner at SAP. Rekha explains how LCNC tools, much like Lego blocks, enable both developers and non-technical users to create impactful applications by assembling pre-built, modular components. Learn how businesses are leveraging the power of "citizen developers" to drive innovation, foster collaboration between IT and business teams, and respond to changing needs with speed and agility. From hackathons and Centres of Excellence to rapid app development, LCNC tools are redefining how organisations approach problem-solving and growth. Tune in to discover how your organisation can harness the potential of LCNC and accelerate innovation today!

In this episode of Trending Chats, we explore the concept of a "clean core" and its importance for modern businesses. Joined by Alexia Bayyouk, Solutions Specialist at SAP, we unpack how keeping your ERP system free from unnecessary customizations ensures smoother upgrades, easier adoption of innovations, and reduced maintenance costs. Discover how SAP Business Technology Platform (BTP) empowers businesses to create new applications, extend capabilities, and grow with AI-driven solutions—all while keeping the core ERP efficient and agile. Plus, learn actionable steps to start your clean core journey and leverage BTP to meet your unique business needs. Tune in to find out how a clean core can drive flexibility and innovation for your organization! 🍎

In this episode of Trending Chats, Murali Shanmugam explores how SAP Business AI and SAP Business Technology Platform (BTP) are revolutionising how developers and business users work. You will also learn more about how SAP Business Technology Platform (BTP) is the core of SAP’s AI strategy, integrating and automating processes while empowering both developers and business users.

In this episode of Trending Chats, Dr. Stephen King, Commissioner of the Productivity Commission of Australia, dives into the transformative power of AI. Discover how AI integration is reshaping government and service industries, enhancing productivity by automating mundane tasks rather than replacing jobs.

In this episode of Trending Chats, Hanno Blankenstein, CEO of Unleash Live, explores how integrating computer vision with SAP enhances asset integrity and condition monitoring in the energy sector. Learn how drones and ground-based camera systems collect high-quality data on power infrastructure, feeding it into the SAP cloud to optimise maintenance schedules and asset management.

Welcome to Trending Chats! Today, we’re joined by Thorsten Freitag, Chief Innovation Architect at SAP ANZ, to explore AI beyond the hype. Thorsten discusses how AI is moving past inflated expectations and becoming a practical tool for businesses. He explains how AI enhances user experiences, automates repetitive tasks, and supports decision-making through advanced insights. Thorsten also covers key considerations for AI adoption, from organisational readiness to focus on ROI. Tune in to learn how AI can drive innovation and transform business processes.

Welcome to Trending Chats! Today, we’re joined by Dr. Kim Oosthuizen, Head of AI at SAP ANZ, to explore how Business AI drives success in the digital economy. AI is transforming industries by automating processes, generating insights, and enhancing decision-making. Dr. Oosthuizen will guide us through key AI applications—from machine learning to natural language processing—and explain how businesses can harness these tools for innovation and growth. Discover how companies can scale AI for maximum value and why adopting AI is not just a technological upgrade but a strategic business move.

Welcome to Trending Chats! In today’s episode, we’re dispelling common myths about AI, with insights from Dr. Kim Oosthuizen, Head of AI at SAP ANZ. We’ll explore popular myths about AI and Business AI, and discuss the ethical aspects of AI, tackling bias, and how even small businesses can benefit from AI technologies. Join us as we uncover the real impact of AI on businesses, and how it can improve productivity and efficiency.

Welcome to Trending Chats! Today, we explore the world of AI with Shonali Kellogg, AI Specialist at SAP. We’ll break down business AI and how it improves efficiency using business data, and contrast it with general AI. Learn how AI transforms industries through predictive analysis, personalised marketing, and optimising operations. Plus, discover how SAP Business AI, embedded in your existing solutions, delivers real-world impact. Whether you’re tech-savvy or new to AI, this episode will help you understand how AI is revolutionising businesses.