The "Backbone" of Automotive: Jason Tryfon on AI, Data Hygiene, and Doubling Growth | NADA 2026

Host Shasta Haddock is joined by Jason Tryfon, CEO of Authenticom, for a high-speed deep dive into the digital infrastructure powering the automotive industry. Live from NADA 2026, Jason reveals how Authenticom has evolved from the industry's "best-kept secret" into the essential backbone for hundreds of vendors. They discuss the critical importance of Data Experience Management (DXM), the "no-brainer" value of the free Dealer Vault tool for data hygiene, and how AI is set to transform 2030 retail by processing data dimensions far beyond human capability. Jason also shares a rare look at his "expert" transition into the CEO role, doubling the business in just 24 months while honoring the legacy of founder Steve Cottrell.