The Bad Idea Factory - with Michelle Ivey

On this episode, we're joined by the co-founder of 11C & Company Michelle Ivey. Host Jimmy Moreland and MHW's head of BrandArc Ian Perez chat about the challenges brands face from ideation to sales and marketing. Michelle's experience shines through with valuable and entertaining industry stories, including the "bad idea factory."Find out more about 11C and Co. | WebsiteCome say hi to the MHW team at Bar Convent Berlin at Booth #PEG021More info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram

Episode metadata supplied by the publisher feed · Published Oct 7, 2025

Embed this episode

Attribution link and audio player

Ready to play

The Bad Idea Factory - with Michelle Ivey

0:00 26:49

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The MHW Mark Podcast?

This episode is 26 minutes long.

When was this The MHW Mark Podcast episode published?

This episode was published on October 7, 2025.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this The MHW Mark Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!