The Bad Idea Factory - with Michelle Ivey

On this episode, we're joined by the co-founder of 11C & Company Michelle Ivey. Host Jimmy Moreland and MHW's head of BrandArc Ian Perez chat about the challenges brands face from ideation to sales and marketing. Michelle's experience shines through with valuable and entertaining industry stories, including the "bad idea factory."Find out more about 11C and Co. | WebsiteCome say hi to the MHW team at Bar Convent Berlin at Booth #PEG021More info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram

What this episode covers

On this episode, we're joined by the co-founder of 11C & Company Michelle Ivey. Host Jimmy Moreland and MHW's head of BrandArc Ian Perez chat about the challenges brands face from ideation to sales and marketing. Michelle's experience shines through with valuable and entertaining industry stories, including the "bad idea factory." Find out more about 11C and Co. | Website Come say hi to the MHW team at Bar Convent Berlin at Booth #PEG021 More info about MHW at https://www.mhwltd.com/ Foll...

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This episode is 26 minutes long.

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This episode was published on October 7, 2025.

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