The Barcode - BarCode

What this episode covers

Paul V. McEnroe is an award-winning engineer and former IBM executive who played a pivotal role in the development of the universal product code (UPC), also known as the barcode. With over two decades of experience at IBM, McEnroe led a team that created one of the most influential technologies of our generation. He is the author of the business memoir titled "The Barcode," which tells the story of his journey and the development of the barcode. McEnroe shares his background, from being ado...

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Frequently Asked Questions

How long is this episode of BarCode?

This episode is 55 minutes long.

When was this BarCode episode published?

This episode was published on October 16, 2023.

What is this episode about?

Paul V. McEnroe is an award-winning engineer and former IBM executive who played a pivotal role in the development of the universal product code (UPC), also known as the barcode. With over two decades of experience at IBM, McEnroe led a team that...

Can I download this BarCode episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.