The Basics: Why Publishers Want Author Platforms

Send us Fan MailIn this episode, we break down what it really takes to land a book deal. Hint: It’s not just about having a great idea. With over 850 people taking our book quiz in 2024, we found that 64% were working on books outside of what we focus on: self-help and how-to books. If you’re an entrepreneur or expert aiming for a book deal, this episode is for you.The key to getting a book deal? Your author platform—the audience and credibility that prove you can sell books. We cover why social media, speaking gigs, media features, email lists, and corporate partnerships all play a role. And no, there’s no magic follower count that guarantees success. Some authors with huge platforms still get rejected, while others land deals without being social media stars.We also bust common myths about publishing, like the belief that “a good book sells itself.” Spoiler: it won’t. Publishers want authors who can market their books. If you’re serious about getting published, this episode will help you understand what it really takes.Find the 3P Framework™ freebie here: https://meghanstevenson.kit.com/50230df9e1 Episode Highlights:(0:00) Intro(4:24) What is an author platform, and why does it matter?(5:42) The myth of “how many followers do I need?”(6:53) Hidden platforms: why some authors get book deals with no online presence(8:36) Why entrepreneurs have a natural advantage in book publishing(9:11) The different ways to build an author platform(12:18) The reality of book marketing: no one is selling your book for you(13:08) Common misconceptions about getting published(17:34) The power of platform: why it gives authors more control(20:16) Harsh truths: only 3 out of 200 workshop students landed a book deal(23:12) Why most online businesses (and author platforms) fail(24:13) Are you serious about getting published, or just dreaming?(27:33) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.