The battle for marketing's soul - Russell Parsons, Editor of Marketing Week

Russell Parsons is the Editor of the industry leading publication, Marketing Week. The first to admit he is not a marketer himself, Russell holds a unique place as a voice for the industry. He is able to look from the outside, hear the ongoing conversations of the day and then digest them. In this talk, he shares his views of where the marketing industry is today, and what you can do about it.