The beer shift

The beer market is evolving—but probably not in the way you think. Behind Carrefour Belgium's 2% growth lies a profound shift in consumer behaviour. Purchasing power, the rapid rise of alcohol-free beer, the success of "easy drinking" beers, and Generation Z's changing preferences are reshaping the category. In this episode, we explore the key trends transforming the beer aisle and what they reveal about today's consumers. Hosted on Ausha. See ausha.co/privacy-policy for more information.