The Benefits and Concerns of Free Trials and POVs of Cybersecurity Products | Nick Ryan

from Audience 1st · host Dani Woolf

Free trials and proofs of value are key factors in deciding whether or not to purchase a cybersecurity solution.But there are concerns with them too.CISOs and security practitioners have to be real smart and careful about which products they allow within their environments.In this episode, I had a brutally honest conversation with Nick Ryan, Director - Enterprise Security, Governance, Risk, & Compliance (CISO), Baker Tilly US, about his challenges, goals, what vendors do that piss him off, and the alternatives.Join Audience 1st TodayJoin 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

Episode metadata supplied by the publisher feed · Published Sep 23, 2022

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The Benefits and Concerns of Free Trials and POVs of Cybersecurity Products | Nick Ryan

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