The benefits of being micro famous with Matt Johnson

In this week’s podcast I have an interview with the very lovely Matt Johnson, who is an agency founder, podcaster and author of the book called “Micro Famous”. We talk all about not needing loads and loads of followers in order to be successful, using a niche and understanding who your customer is.KEY TAKEAWAYS COVERED IN THE PODCASTAttention spans are getting shorter – having something in your ear like a podcast whilst you are doing something else works really well.You don’t have to have big numbers on social media to be successful.Micro famous is being famously influential to the right people.You have to decide what you really want – is it about fame?More content does not equal more sales.The algorithms have put a barrier between content creators and customers so we have to focus on engaging content.The three stages of influence – Get Seen, Get Noticed, Get Known.The aim is to get linked to the problem you solve.Become known for something but only to the people you want to serve – this is easier and faster.Ways of finding your niche – Create a new one or speak to an existing one.Find what people are right from you and create content that speaks to them.If you don’t know how you have got somewhere, you won’t be able to go back and fix it.You can’t count on authenticity to grow your business but you can still show up and be authentic.Not all forms of visibility are congruent with your expertise.Podcasts are brilliant if you sell ideas because your audience can listen and engage with you for a long time.Podcasts are also really good if you prefer talking to writing.Podcasting creates demand because you can take your audience on a journey – you are their leader.Appearing on other podcasts helps to reach new people who are looking for solutions.Reach out to other podcasters and pitch yourself.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Find a podcast you can pitch yourself on and just go for it! If you have never done it before, you may be surprised how much you enjoy it and the potential growth to your business. HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Matt Johnson 08:02Why Podcasting 11:35Micro Famous – The Book 16:02The Numbers Game 19:20How to Build Your Influence 26:05Finding Your Niche 29:25Being Authentic 32:18TikTok for Business 35:51The Power of Podcasting 42:50How to Get on Other Podcasts 46:30Transcript below Hey there and welcome to this week’s episode of the podcast. How are you doing? I hate starting the podcast, honestly. Like I try and find something different to say every time and I can’t, it’s really irritating and I feel like it must be irritating for you to hear me start the same way. So, yeah. Sorry about maybe that’s how I should start it every time. I just like saying I hate having to start the podcast. Anyway, let me go back to being professional. But it is tough. And if you do a podcast, let me know. I think it’s hard to try and think of something different to say. Anyway, I am batching episodes today. I’ve been really bad recently, and I don’t mind admitting to you that my head has not been in like a great space in terms of getting work done, because I think we all go through this at times and there’s been so much going on in the world. And I think you have talked about it in a couple of episodes back that I was struggling a bit. But I’m giving myself a serious kick up the backside. And today I am batching three episodes all in one go because then, one I get into the flow of it. It works quicker. It happens easier and ideas do flow. When you batch contents, if you’ve never done it before, I’m sure I’ve done an episode. So I will find the episode and link to it in the show notes, but do go check it out because batching really is helpful in terms of creating content. And sometimes we do just need to give ourselves a kick out the backside and say, get on with it enough now. So that’s what I’ve done today. And I’m on episode two of three. I’ve got one more to do after this, but this is an interview. So it doesn’t take me that long because of course I’ve already done the interview. So today’s interview is with the very lovely Matt Johnson and he is an agency founder, podcast, and author of the book called Micro Famous. And we have a really interesting conversation about not needing loads and loads and loads of followers in order to be successful. We talk about the fact of how you can use a niche and really drill down into who your customer is that you suddenly don’t need 20,000 downloads per podcast episode, or you don’t need, you know, 5,000 people to watch a video. That actually you can make just as much money on a hundred people watching a video rather than 5,000 people watching a video. And we have this really interesting conversation about kind of checking in with our ego. Cause do you know that sometimes? I really genuinely have to do this. I genuinely have to check in with myself because sometimes I will do things because my ego wants me to do them. So I will be invited to speak on a particular stage or a particular location, and I’ll be like, “Oh yeah, totally want to do that”. And when I look at the business reason for it, There isn’t one. Like the audience might not be my type of audience. I might be getting to go somewhere amazing that I want to go to. But actually from a business point of view, it’s may not be the best use of my time, but it’s my ego going. “Oh, no, but wouldn’t it be amazing to go there or how amazing that these people have asked or how cool that you get to fly somewhere? Well, how will it look on your social media?” So. This was really interesting. And I think this is such a great reality check for us all to have. When we do stuff, are we doing it for our ego or are we doing it to grow our business. Because sometimes we don’t need to do that thing to grow a business. We can still grow a really successful business without being the Instagram famous person that we think we’ve got to be, or without getting a hundred thousand downloads on a podcast, we can still be successful. It’s just where your priorities lies in what you’re doing with it. And how you are using that following. So I had a really, really lovely chat. He’s such a nice guy. It was really, really interesting. And we just talked about, you know, how you can become influential to the right people. And I think this is really going to resonate with lots of you, because one of the things I said on the podcast is people get really hung up on numbers and we do, we all do I do, you know, I check my podcast downloads as often as I can tell you, you know, we’re literally a daily thing often. But it’s because we’re all thinking that success comes with numbers and it doesn’t always. We just need to be really clear that that is going to lead to that success, that we don’t necessarily need to have all these millions of people following us or all these people downloading our stuff or watching our stuff or engaging in our posts in order to be successful. And actually the truth of it is, do you know what some people are? Now I have someone asked to come on the podcast a little while back. And I looked at their social media and on the surface, it looks super successful. They had all the lovely Instagram where the photos, they had, obviously a few photo shoots. They seem to have a few good few followers on all different platforms. And then I started to dig a bit further and actually there was no credibility behind them. Literally none. I couldn’t find what that business was. I couldn’t see who they’d helped. I couldn’t see like proper testimonials. They talked about them being a speaker. But when I looked at their speaker stuff, there was not any pictures of them stood on stage. There was no credibility behind it. And the reason I tell you this is not to be mean about someone, obviously I’ve not told you who, so that’s fine. But the reason I tell you this is because it’s easy to, to inflate all those things. If you want loads of followers, like you could go and buy it, them tomorrow, you know. But what use would that be to anybody? Absolutely none. On, although I wish my Instagram would grow faster than it grows. Although I know I have to work my bum off to get followers and to get people, to listen to the podcast and to get you, you guys, to recommend my podcast, which, you know, I would love it if you could. If you’ve got a friend or two that you could just say, “Hey, you want to listen to this woman. She’s all right on occasions”. And you know, in between her, uh, terrible intros, but, you know, Although I have to work really hard for that. I know that you listening. I know that when, you know, you pick up your, your earphones to listen to this podcast, that you’re totally invested in it rather than, you know, me buying a hundred thousand followers on Instagram and knowing that basically, 97,000 of them or wherever I am at the moment, might 3,000 followers. You know, a pointless. So what’s the point in that? So, like I said, I think this is a really good episode for one reminding you, you don’t need those numbers, giving you an ego check as to are you doing these things and then giving you some actual practical steps in terms of how you can become that micro famous, how you can make sure that you are famous to the right people. So I think you’re going to love this episode. I...