The Best Book I've Read On Branding with Patrick Hanlon -...

Q: How long is this episode of B2B Growth?

This episode is 43 minutes long.

Q: When was this B2B Growth episode published?

This episode was published on January 4, 2022.

Q: Can I download this B2B Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

In this episode, Dan Sanchez talks with Patrick Hanlon about his book Primal Branding and how it has changed the way Dan approaches branding for companies, products, and people. It provides a clear framework on how to inject meaning and weight into your brand so that it can be more than a logo.

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