The Best Marathon Marketing of 2026 | Lee Glandorf, The Sweat Lookbook

Running and experiential marketing both exploded after 2020. So what does it look like when those two things come together at the world's most important marathons—London and Boston? Lee Glandorf, marketer and author of The Sweat Lookbook on Substack took us through the best marathon pop-ups of the season and helps us understand how brands can avoid fading into the hundred other activations competing for a premium customer. BONUS: She identifies what might be the biggest missed opportunity for brands in the athletic space right now.LINKSThe Sweat Lookbook on SubstackLee Glandorf on LinkedinThe Rec Room on the Sweat LookbookThe Rec Room on Running SupplyThe Rec Room on Running WylderPruzan RunningR.A.D. UFO trainerRaideBonzer SunglassesFazitForta Cosmetics Buckle ScrunchiesBrooks Hyperion HouseCynthia Erivo x BrooksSebastian SaweErica KempDesiree Linden + Kara GoucherNobody Asked Us with Des and Kara podcastPuma Project 3 Race Day KitNew Balance Run HouseRabbit Boston Pop-upZach LitoffBandit Marathon KitMile Off Running Pop-upSalomon x L'art de L'automobile collabPYNRS Interlude eventPao LabsBobbie - baby foodSpence tennisHalfdaysSeniqHikerkindChrista Hull / Community Academy