The Best of Office Hours

Gyi's talking up Lawmatics' new toy, Conrad's still not letting AI anywhere near his intake desk, and somewhere in Iowa, Tim Semlroth is regretting ever asking a follow-up question. This month's Office Hours highlights reel pulls the best of three weeks together: Lawmatics unveils Merlin, a listener's 17-lawyer FAQ video project turns into a masterclass on feeding the machine, and the guys tackle the question every firm actually wants answered: how do you get more damn reviews? Multi-channel? Fine. Volume game? Also fine.  Three episodes, one highlight reel, zero patience for mediocre chatbots. We are one week away from the Lunch Hour Legal Marketing Summit (and word on the street is it’s the most talked about legal event of the year.) What are you waiting for?! Get those tickets: lunchhourlegalmarketing.com/registration. Want to be more connected with Gyi and Conrad? Join us on Slack! A big round of applause to our outstanding sponsors: Lawmatics, CallRail, Juvo Leads, and ALPS Lawyers Malpractice Insurance!   Chapters 00:00  Cold Open: "The One-Yard Line" 00:54  Intro, FIFA Pool Win & Pasta Pandering 03:11  Lawmatics Unveils Merlin: New AI Features 07:52  Should AI Handle Frontline Intake? 12:11  "The Trade-Off Should Never Be Cost Effectiveness" 16:50  Speed AI: Catching the Cases You Dropped 20:22  Tim Semlroth's Question: Deploying 17 Lawyer FAQ Videos on YouTube 24:37  What Google's AI Actually Wants: Provider Bios & Pricing 28:10  Shorts, Thumbnails & Platform-Specific Editing 30:36  How Do I Get More Online Reviews? 35:21  The Volume Game: Getting Creative With Review Requests 38:37  Diversify Beyond Google: Yelp, Avvo & the Death of Hub-and-Spoke