The Best Performing Meta Ads I Run

I'm a huge believer in creative diversity. I've devoted at least one episode to the idea that brands who truly maximize Meta Ads do so by building out the operational processes required to generate creative across a wide range of formats. And yet: There is one type of ad that I see that most consistently outperforms the rest of the account. That ad type is the "longform explainer," and if there's one creative strategy that's core to the AJF Growth Meta Ads playbook, it's this. Today on the show, I unpack what that ad format is and tell you why I think it works so well. EPISODE HIGHLIGHTS 00:00:04 - Introduction and Overview 00:01:04 - The Power of the Long-Form Explainer Ad 00:03:45 - The Importance of Clarity in Ad Creative 00:07:12 - The Four Sections of a Long-Form Explainer Ad 00:12:30 - Section 1: The Hook 00:15:20 - Section 2: The Education Section 00:20:45 - Section 3: Validation and Guarantee 00:24:10 - Section 4: Offer and CTA 00:27:45 - Testing Different Hooks and Offers 00:30:15 - The Length of the Ad and Mobile News Feed 00:32:40 - Conclusion and Future Episodes EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. REFERENCED IN THIS EPISODE: "Building The Process For Meta Ads Success" (YouTube, ⁠⁠Spotify⁠⁠, ⁠⁠Apple⁠⁠) FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: [email protected] Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means