The Best Script for Your Creators

✨ Anna asks:“What’s the best way to set up a content brief for creators so we get high-performing, on-brand content?”🎤 Dan’s take:Forget “perfectly on-brand.” Focus on performance + authenticity.Why?Creator content = customer content. It’s storytelling, not a scripted ad.If you over-guide, you kill the very thing that makes creators powerful: authenticity.Think of creators as just one ring outside of family & friends — they have real trust with their audience. Don’t dilute it with corporate copy.✅ What to do instead:Give light guidance — a brand/product intro.Share how you typically talk about yourself.Then step back → let them put their own spin on it.Because their voice is what their audience actually listens to.