The Best Type Of Ad To Use In 2026

If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you.Things really are changing.Our special guest a few weeks ago, Mike Pavlish, pointed this out. He noted that “ugly” ads were outperforming “pretty” ones–that is, user-generated content, UGC, homemade ads of a sort, were vastly outperforming slick, polished, high-production-value ones.He’s right, of course.UGC puts a person just like you in the ad. Or at least that’s the intention. Real people, not models and spokespeople. Talking about the product in their own real-life experience.You’re seeing these ads all the time. But how do you make one for yourself?We’ll take a deep dive on that question today.If you’d like help putting together a user generated content program, drop me an email david @ davidgarfinkel . com andwe’ll figure something out together.