The Best Way to Build Brand and Drive Demand For Your Business with Lloyed Lobo #081

Join Lloyed Lobo, co-founder of boasts.ai and author of "From Grassroots to Greatness," as we uncover the essence of community over cutting-edge technology and we see how a company can triumph by focusing on its dedicated followers.We dissect the layers of audience, community, and movement, while examining how AI can strengthen, not sever, human ties.Gain insights on startup evolution and the CAMPER framework. Lloyed's personal tale emphasizes achievements beyond material gains. GUEST BIO:Lloyed Lobo, a Gulf War refugee, co-founded Boast.Al, achieving eight-figure revenue through a Community-Led Growth model. He also launched Traction, aiding over 100k innovators. His book, ‘From Grassroots To Greatness,’ provides strategies on brand building and topped Amazon's startup charts. Featured in Fox Business and Techcrunch, he's a sought-after speaker at events like SaaStr.TOPICS EXPLORED:The enduring role of community in company longevity and impact.Harley Davidson's example of community-centric approach as a lifeline in the face of bankruptcy.The evolution of companies alongside technological shifts: from internet to AI.How community elevates a product beyond mere commodity status.The progression of iconic brands: Audience ➔ Community ➔ Movement ➔ Cult/Religion.Leveraging AI to enhance, not replace, human community-building.Human-to-human engagement's superior influence compared to brand-to-human interactions.Lloyed Lobo's personal experiences: Gulf War, summers in Mumbai slums, and the significance of community.The challenges and triumphs of nurturing the startup ecosystem: from modest meetups to impactful media engagements.The CAMPER Framework's essence in fostering happy, engaged communities.RESOURCES:On Amazon.com Kindle: From Grassroots to Greatness by Lloyed LoboOn Amazon.co.uk Kindle: From Grassroots to Greatness by Lloyed LoboLloyed's Webiste: https://www.lloyedlobo.com/For the Book: https://fromgrassrootstogreatness.com/Boast.AI: https://boast.ai/Traction: "is a global community of more than 100k entrepreneurs and innovators. We bring leaders behind the fastest-growing companies to share business advice via webinars, podcasts, meetups, retreats, and conferences".🌐 Website: http://www.tractionconf.io📺 YouTube: https://www.youtube.com/c/TractionConf🎙️Spotify: https://spoti.fi/3grEwKb🎙️Apple: https://apple.co/3J7k8Kz🎙️Google: https://bit.ly/3rww8PE CONNECT WITH LLOYED LOBO:On LinkedIn: https://www.linkedin.com/in/lloyedlobo/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.