The Big 12 Just SOLD OUT... Is The Big Ten NEXT?

Has the Big 12 crossed a line—or is this simply the future of college football?   In today's Locked On crossover, Jacob Goins (Locked On Hoosiers) and Zach Seyko (Locked On Nittany Lions) react to the Big 12's new conference-wide jersey patch agreement with Monster Energy. The move will put a corporate logo on every Big 12 football uniform beginning in 2026, raising questions about whether the Big Ten and SEC could eventually follow the same path. The hosts debate whether conferences should negotiate these sponsorships collectively or allow each school to maximize its own value through individual deals.   The conversation then shifts to the latest developments surrounding former Indiana and Cincinnati quarterback Brendan Sorsby. Cincinnati has reportedly received an inquiry related to the ongoing investigation, prompting discussion about what schools knew, how future investigations could unfold, and whether stronger protections are needed for student-athletes in an era where sports betting and college athletics continue to intersect.   Finally, the show explores whether Indiana and Notre Dame should play more regularly in football. After Indiana's national championship and recent playoff meeting with the Irish, could an in-state rivalry finally become one of college football's most entertaining annual matchups? The hosts discuss scheduling, regional rivalries, and why home-and-home series remain one of the sport's best traditions.   If you enjoy daily coverage of Indiana Football, Curt Cignetti, Big Ten football, recruiting, NIL, and the biggest stories shaping college football, subscribe to Locked On Hoosiers for new episodes every day.   Topics Covered -   Big 12 Monster Energy partnership Big Ten jersey patch debate Brendan Sorsby investigation Cincinnati football Curt Cignetti Indiana Football Notre Dame rivalry College Football business NIL Big Ten expansion     00:00 Big 12 Sells Out 01:05 Monster Energy Jersey Patch 02:32 Big 12 Lowball Deal 03:21 Conference Branding Value 04:09 Tradition vs. Revenue 05:07 Unequal School Payments 06:37 Big 12 Pushback 07:16 Super Conference Implications 08:02 Equal Athletic Funding 09:17 Sorsby Investigation Update 12:22 Cincinnati Inquiry Letter 13:23 Delayed Cincinnati Scrutiny 14:50 Indiana’s Potential Involvement 16:02 Future Ramifications 20:05 Multi-School Complications 21:03 Notre Dame–Indiana Rivalry 24:23 Rivalry History 25:48 College Football Regionality 27:25 Scheduling Obstacles 28:33 Home-and-Home Preference 29:00 Unlikely Rivalry Realization     Support Us By Supporting Our Sponsors!   Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast FanDuel Today's episode is brought to you by FanDuel. From the opening whistle to the final kick, Let There Be Goals on FanDuel. Visit https://FANDUEL.COM to get started now.   FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)   Photo Credit - Sam Navarro via Imagn Images  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.