The BIG reason marketing isn't working in B2B (and how to...

Q: How long is this episode of B2B Growth?

This episode is 21 minutes long.

Q: When was this B2B Growth episode published?

This episode was published on July 6, 2023.

Q: Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Q: Can I download this B2B Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”.In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum. Discussed in this Episode:The power of a strategic marketing planCrafting your brand story and narrativeB2B Marketing budgetsLink to Post:https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

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