The Biggest Advantage You Have When Starting Something New | Vegas Golden Knights CMO, Eric Tosi

On this episode of #ThePlaybook, Eric Tosi, Chief Marketing Officer for the Vegas Golden Knights, shares his insights on: [1:04] - How the “Vegas Born” campaign during the team’s first season supported their run to the Stanley Cup Finals [3:27] - What it was like launching the first professional sports franchise in the City of Las Vegas [7:49] - Why working for an expansion franchise enables them to take more risks and be more innovative [13:55] - How the Golden Knights are working to stay on the cutting edge of Las Vegas sports See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.