The Biggest B2B Growth Problem Isn’t Your Pipeline
from C-Suite Sales & Marketing Perspectives Hosted by Steven MacDonald
Episode #324: Katie Strout, Chief Marketing Officer at Highspring, explains why sustainable growth requires more than a stronger pipeline. She shares how customer problems can align teams around shared outcomes. Katie explores why sales and marketing should operate as one connected revenue motion. She also explains how customer validation, internal trust, and shared ownership can turn marketing into a commercial growth partner.
Embed this episode
No transcript yet.
Similar podcasts
Wild WinsDay
Wild WinsDay
Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day!
The Course Mentors Podcast
The Course Mentors
Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str
Frequently asked questions
How long is this episode of C-Suite Sales & Marketing Perspectives?
This episode is 27 minutes long.
When was this C-Suite Sales & Marketing Perspectives episode published?
This episode was published on August 14, 2026.
Can I download this C-Suite Sales & Marketing Perspectives episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.