The Biggest Branding Mistake Small Businesses Make—and How to Fix It

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, the focus is on brand strategy, digital marketing, and entrepreneurial leadership, and how clarity and creativity turn bold ideas into thriving ventures. Our guest is Ryan Gencarelli, Co Founder at Wild Idea Co. With more than fifteen years of experience and roots in a multi generational entrepreneurial family, Ryan brings big brand thinking to small businesses through a lean and collaborative model built for impact. Key Highlights Multi Generational Lessons: Three generations of entrepreneurial wisdom shaping resilience and strategic clarity.   Big Brand Thinking for SMEs: Applying focused strategy and agility to compete without enterprise budgets.   Brand as Compass: Avoiding costly branding mistakes through clarity before marketing spend.   Lean Agency Execution: Delivering cost efficient impact through collaboration and advisory experience.   Future Growth Vision: High priority channels like social, email, and design driving the next phase of expansion. Ryan Gencarelli UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA Google: https://www.google.ca/ A1 Global College: https://a1globalcollege.ca/ ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.