EPISODE · Mar 5, 2026 · 2 MIN
The Biggest Cold Calling Mistake Reps Make | #1361
from Sales Secrets · host Brandon Bornancin
Reps often over-talk and over-polish their cold call openings in an attempt to stand out... but that strategy backfires. In this episode, Brandon explains why sounding impressive triggers resistance, how to lower threat with conversational language, and the three-step structure that keeps calls short and effective. You’ll learn how to shift from performance to clarity, how to maintain control through curiosity, and why calm delivery outperforms high-energy pitching. If your cold calls feel forced or rushed, this episode gives you a reset.
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What this episode covers
Most cold calls fail because reps try to sound impressive instead of clear. In this episode, Brandon breaks down the “impress trap,” how to sound human instead of scripted, and the simple structure that keeps you calm and in control.
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The Biggest Cold Calling Mistake Reps Make | #1361
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