The Biggest Google Update in 25 Years (Estate Agents Beware)

Google search is about to change forever.AI is transforming the way people search online, and for estate agents, that means the strategies that worked for the last decade may no longer be enough.In this video, I’m joined by SEO expert Ben Marley to unpack the biggest changes happening inside Google, how AI search is replacing traditional results, and what estate agents need to do to remain visible as search continues to evolve.We discuss Google’s AI Mode, ChatGPT, Claude, zero-click search, local SEO, Google Business Profiles and why creating hyperlocal content is becoming one of the biggest competitive advantages in estate agency.In this video:The biggest Google update in 25 yearsWhy AI is changing customer search behaviourHow ChatGPT and Claude are influencing buying decisionsWhat zero-click search means for estate agentsWhy your Google Business Profile matters more than everHow to build authority in your local marketWhy hyperlocal content is the future of SEOPractical marketing advice every estate agent can implement immediatelyIf you want more valuations, more local visibility and to future-proof your estate agency marketing, this is an episode you won’t want to miss.🏆 Tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com