The Biggest Lessons Learned From 6 Years of Posting Content

In this episode, Dean sits down with India Henders, who's been with Maverrik for almost six years and has helped hundreds of clients build real pipeline on LinkedIn. India walks through her journey from cold calling 100 people a day in a marketing agency to becoming one of the most effective social sellers on the team, and shares exactly what's worked for her along the way. You'll hear about: ✅ Why Loom videos became India's favourite outreach tool, and how she uses them to stand out from generic pitches ✅ The biggest hurdle clients face on LinkedIn (hint: it's not strategy) ✅ Why generalizing your offer quietly kills your results, and what to do instead ✅ How to handle backlash or a post that doesn't land the way you hoped ✅ India's quickfire advice for getting clients from LinkedIn If you're trying to get more out of LinkedIn without living on the phone, this conversation is full of practical, honest insight from someone doing it every day.