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EPISODE · Aug 29, 2023 · 23 MIN

The Biggest WINS and FAILURES of Summer on Social Media

from B2B Growth · host Sweet Fish

As Summer draws to a close, it’s time to look back and take stock of this summer’s winners and losers on social media. On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to break this down. Discussed in this Episode:Why it’s vital to listen to consumers and not try to craft artificial hypeHow “negative” PR can still be turned positiveThe need for content marketers to remember the importance of the top of the funnelConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

What this episode covers

As Summer draws to a close, it’s time to look back and take stock of this summer’s winners and losers on social media. On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to break this down. Discussed in this Episode:Why it’s vital to listen to consumers and not try to craft artificial hypeHow “negative” PR can still be turned positiveThe need for content marketers to remember the importance of the top of the funnelConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

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Frequently Asked Questions

How long is this episode of B2B Growth?

This episode is 23 minutes long.

When was this B2B Growth episode published?

This episode was published on August 29, 2023.

What is this episode about?

As Summer draws to a close, it’s time to look back and take stock of this summer’s winners and losers on social media. On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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