The Blueprint for Your Martech Stack: Insights from a Data Science Pro

In this episode of That Martech Girl, host Rachel Gray dives into one of the most essential aspects of marketing technology: building your Martech stack. Joined by a seasoned Engagement Analytics Supervisor at FCB Health New York and the founder of The Coyote Agency, Bria Brown and Rachel explore the tools and strategies needed to harness consumer data effectively.Whether you're part of a small business looking to scale or an established brand aiming to streamline your data-driven insights, this episode is packed with practical advice and expert perspectives. From foundational tech stack elements to the role of AI and inclusivity in Martech, this conversation offers something for everyone. Plus, our guest shares invaluable tips for aspiring marketing technologists and reflects on her journey as a woman of color in tech and marketing.Tune in and discover how to build a Martech stack that drives better connections with your audience—and don’t forget to check out the tech stack resources shared in this episode! Follow us on Instagram and LinkedIn @thatmartechgirl for updates and resources.Contact and learn more about our guest Bria Brown at https://www.coyote.agency/https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/