The Books & Podcasts That Marketers Love | Original Research

We spoke with 100 marketing leaders and asked 3 questions: What marketing podcast delivers the most value to you?What is your ALL TIME favorite book on marketing?What’s a RECENT book on marketing you’ve loved?   In this roundtable discussion Benji, James, and Dan breakdown the findings. Books mentioned: Tipping point by Malcom GladwellLinchpin by Seth Godin Crossing the Chasm by Geoffrey MoorePlay Bigger by Christopher LochheadThinking fast & slow by Daniel Kahneman22 Immutable laws of marketing by Al Ries and Jack Trout   Podcasts Mentioned:B2B GrowthSeeking WisdomState of Demand GenHow I built thisLochhead on MarketingFlip my FunnelHBRThe Bigger Narrative