The Books & Podcasts That Marketers Love

Q: How long is this episode of B2B Growth?

This episode is 36 minutes long.

Q: When was this B2B Growth episode published?

This episode was published on October 5, 2022.

Q: Can I download this B2B Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

We spoke with 100 marketing leaders and asked 3 questions: What marketing podcast delivers the most value to you?What is your ALL TIME favorite book on marketing?What’s a RECENT book on marketing you’ve loved? In this roundtable discussion Benji, James, and Dan breakdown the findings. Books mentioned: Tipping point by Malcom GladwellLinchpin by Seth Godin Crossing the Chasm by Geoffrey MoorePlay Bigger by Christopher LochheadThinking fast & slow by Daniel Kahneman22 Immutable laws of marketing by Al Ries and Jack Trout Podcasts Mentioned:B2B GrowthSeeking WisdomState of Demand GenHow I built thisLochhead on MarketingFlip my FunnelHBRThe Bigger Narrative

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