The Booth and Beyond: What NRF 2024 Tells Us About the State of the Industry

The National Retail Federation drew 40,000+ attendees from across the retail realm who were eager to explore the hottest trends and tech — from AI to retail media and in-store optimization. During this week’s Retail Remix, host Alicia Esposito recaps the Big Show with Nicole Silberstein, Ecommerce Editor for Retail TouchPoints, and Phillip Jackson, Co-founder of Future Commerce, including how the event could be an indicator for future retail tech investments and the sectors that will see traction in 2024. The panel also discuss some key themes and takeaways from the show, including:The digitization (and monetization) of the store and what it means for the tech landscape; The big rebranding moment of the metaverse — and the emerging brand opportunity within gaming platforms; How the evolution of shoppable TV and other “contextual commerce” vehicles will shape the future of retail; and How the hyper-personalization of retail experiences will impact our shared experience as shoppers.RELATED LINKSLearn more and subscribe to Retail TouchPointsLearn more and subscribe to Future Commerce