The Braadcast with Louis Norval (S2, Ep 2): "From the Fairway to the Boardroom" episode artwork

EPISODE · Aug 7, 2026 · 58 MIN

The Braadcast with Louis Norval (S2, Ep 2): "From the Fairway to the Boardroom"

from The Braadcast by Norman Raad (Season 1)

Some people build wealth. Others build legacy. Louis Norval has spent a lifetime doing both.It started on a golf course he wasn't supposed to be on - barefoot, climbing through fences with his brother and his best friend, discovering a game that would go on to shape his character, his discipline and his drive. That same drive would take him to represent South Africa in golf and later lead him to co-found Attfund, one of the largest private property investment companies in South Africa, which he would eventually sell for R9 billion.But perhaps the most remarkable chapter of Louis Norval's story isn't about property or profit at all.In 2018, he founded the Norval Foundation in Cape Town - a world-class private museum, nature reserve and sculpture park dedicated to making art accessible to all South Africans, especially young people. He runs it at a loss. On purpose. Because he believes that giving the next generation access to art and culture is worth more than the bottom line.In this episode, Norman Raad sits down with Louis Norval to unpack a life lived with obsessive focus, quiet generosity and an unshakeable belief that business and purpose are not mutually exclusive.This is a conversation about golf, grit, building something extraordinary and knowing when the greatest investment you can make is in other people.EPISODE CREDITS: Host:Norman Raad (CEO, Broll Auctions and Sales)Guest: Louis Norval (Founder, Norval Foundation)Podcast Director: Codi Bentley (Multimedia Designer, Broll Auctions and Sales)Series Coordinator: Lesley Saunders (Head of Marketing, Broll Auctions and Sales)Marketing & Distribution: Hayleigh Kolbe (Marketing Assistant, Broll Auctions and Sales)Studio Production: Kevin Fanny (Multimedia, Broll Auctions and Sales)

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The Braadcast with Louis Norval (S2, Ep 2): "From the Fairway to the Boardroom"

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